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Published on : Jun 14, 2016

Vitamins and herbal dietary supplements refer to the non-pharmaceutical and non-food substances utilized for enhancing the health of human beings. Supplementation plays a vital role for the treatment of health problems and deficiencies. Vitamins and herbal dietary supplements market is categorized into herbal dietary supplements, bottled nutritive drinks, dietary and pediatric vitamins, and others. 

  • Traditional Chinese Medicine and Ayurveda are gaining Traction: The herbal dietary supplements’ manufacture is regulated by the FDA within the U.S. The manufacturers of these herbal dietary supplements are needed to follow accurate manufacturing practices for ensuring that the supplements get processed under idol conditions and also meet the standards. The demand for natural and safe options persists amongst the consumers. 

Governments in various nations have recognized the advantages of conventionally utilized medicines, while individuals in numerous nations are more inclined on purchasing herbal products. This is why, the Traditional Chinese Medicine (CTM), Ayurveda, and a number of other indigenous medicines have been gaining traction, thus augmenting the development of the market. In addition, the soaring healthcare expenditures across the world is also boosting the market for vitamins and herbal dietary supplements as people are exploring a wide range of options. 

  • Regulations on Herbs and Botanicals in EU to Safeguard Uncertainties of Traditional Botanical Products: The conventionally utilized medicines by human beings are equally regulated as the pharmaceutical products. In 2004, a simplified procedure for registration in case of pharmaceutical legislation of conventionally utilized herbal medicinal products was launched. This was introduced to eliminate the difficulties that influenced the member states a while ago. The major reason for this simpler registration procedure is to eliminate and safeguard the uncertainties of the conventionally utilized botanical products that were present in the member states. 

It has also allowed the free movement of a number of products by the introduction of harmonized rules within the European Union. This has resulted in an increased sales of botanicals and herbal supplements and has also increased the penetration of a number of companies within the business of dietary supplements, hence positively impacting the growth of the vitamins and herbal dietary supplements market. 

The major players operating in the global market are SunOpta , E. I. du Pont de Nemours and Company., Cargill Inc., Lonza Group, SAS Nexira, Tate & Lyle, and Roquette Freres, among others.