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Published on : Mar 11, 2016

Food colors are an important part of majority of culinary fads. The primary purpose of food colorants is to provide the food preparation the desired shade to make appealing to the eye. Food colors are not only used in preserved food items, but also in fresh food preparation that are made from scratch. Furthermore, food colors are also found in several carbonated drinks, juices, carbonated drinks, and sauces amongst others. 

The food color market includes synthetic colors, natural colors, natural food identical colors, and caramel colors. These colors are used for making CSDS and non-alcoholic beverages, food, and alcoholic beverages. Geographically, this market is segmented into North America, Europe, Asia Pacific, and Rest of the World. 

Synthetic Food Colors Segment to Dominate Overall Food Colors Market
The synthetic food colors are made from starch, sugar, corn syrup, red 3, yellow5, sodium benzoate, and blue 1. On the other hand, natural food colors are made from raw materials that are extracted from vegetables and other natural sources. Statistics show that the natural food color segment held a 27% share in the overall food colors market as compared to synthetic food color segment, which stood at 42%.

Beta Carotene to Propel Overall Market due to its Health Benefits
Currently, beta carotene leads the global natural food colorants segment and is expected to grow at a phenomenal pace in the coming five years. The factor propelling the beta carotene ingredient market is that it is used as an important source of vitamin A in the food items as well as a carotenoid. Owing to these reasons along with its ability to act as a colorant and a nutraceutical ingredient, the beta carotene segment is expected to grow at an accelerated rate in the near future. 

In terms of regions, Europe dominated the global food colors market. However, analysts predict that Asia Pacific will surpass this dominance due to increasing usage in the coming years.