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Published on : Dec 17, 2015

Home laundry appliances emerged as the second most progressive category within the major appliances in the forecast horizon from 2010 to 2015 and is the category that is predicted to have the highest growth in volume in the aforementioned forecast horizon.  In this category, the word ‘smart’ has experienced more advancement, not just in line with the customers’ view point of added value, but in many other aspects. 

The key findings in home appliances industry are as follows:

  • Washer Dryers Will Lead, though with a Low Base: Washer dryers within home appliances are ‘predicted to gain more demand due to consumers’ increasing interest for multifunctional machines and also due to the requirement to save space. On the other hand, automatic washing machines will continue to be on top of the list by dominating half of the share in the overall industry by 2020.
  • Water and Energy-Efficiency, the Most Vital Features for Consumers: Water and energy efficiency emerged as key features that are preferred by consumers while looking for a washing machine. For some people, this is beneficial as it goes in line with having a green attitude but majority of the population look for these features to save in their utility bills, hence lowering the overall expense these machines will cause. 
  • Convenience Comes Before Design: The convenience of using automatic washing machines includes features such as time-saving and noise reduction. The functions such as quick-wash are very convenient for consumers especially if they are in a rush and need to finish the washing process pretty soon. In addition, the bigger capacity of washing machines is also a vital factor which appeals consumers owing to the fact that it saves multiple washing of clothes, and hence is more convenient. 
  • Smart Features Aren’t Still on the Top of the List: The smart features in a washing machine hasn’t gained much popularity as machines with highly smart features are also highly priced. This makes consumers think on the features that will actually add real value for the added money they will be expending.

Hence, a number of opportunities are there for further value addition for this category although better cohesion is required to acquire more advantage.