Published on : Jun 03, 2015
Luxury fashion brands such as Prada, Louis Vuitton boast of luxury art galleries, each bigger and better than the other. The biggest players in fashion have committed in a exorbitant way to luxury galleries owned by the brand and also to support art in a philanthropic manner.
As commented by artistic director at Max Mara, the Italian fashion house, as far as fashion is concerned there always has been a need to bring together the art world. Previously, the relationship was quite simple and fragmented; fashion needed kudos from the art world, and art world looked upon the money in the fashion industry.
But it is changing. Fashion is being positioned right, and is taken more seriously in its own way, and many relationships with the art world are necessarily symbiotic and not based on cynical reasons in any way.
He further commented, that Max Mara is getting to have grip with the complex relationship that exists between art and fashion, which in the last couple of years were under scrutiny. This was so because the flourishing luxury goods labels have increasingly made philanthropy for arts a standard part of their corporate policies.
What would be the connection between Big Apple institution filled with Warhols, Hopper, and Basquiats and an Italian luxury brand which is known for its cashmere coats.
The story is narrated by Luigi Maramotti, his father an ardent art collector started collecting art in 1950s and he helped his father in the United States in the 1970-198s to get in touch with artists such as David Salle, Julian Scnabel, and Peter Halley.