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Published on : Nov 18, 2016

The competitive among the companies operating in the global web content filtering market is relatively moderate due to the fragmented nature of the market. The leading companies in the market, Websense, Blue Coat, and McAfee collectively held a share of 71.9% in 2012. To strengthen their position in the market and expand their business operations, the leading companies are engaging in mergers and acquisitions. The current vendors in the industry are competing with each other on the basis of after-sales technical support and innovative solutions and approaches. The degree of competition in the global web content filtering market is anticipated to intensify owing to the rising number of solution providers across the world. 

Business Organizations to Emerge as Key Revenue Generator

In the end user segment, business organizations emerged dominant and is likely to maintain a lead until 2019. The market is expected to account for a share of approximately 33.7% in 2019 with a valuation of US$869.3 mn in the same year. The deployment of web content filtering technology in business institutions has risen substantially over the last few years owing to the need to restrict employee access over social networking sites, personal browsing, and entertainment sites and to increase the productive working hours. To prevent such non-work related activities, business organizations have deployed web content filtering solutions in their computer systems. In terms of technique, URL filtering led the market and is a probable candidate for the leading position in 2019. This filtering solution allows organizations to categorize sites and block access to them accordingly. This also helps in preventing the spread of viruses and minimalizing data theft.

Web Content Filtering to Gain Prominence Owing to Government Regulations

Governments across the globe have become highly alert due the increasing number of pornography, data alteration, and data vandalism cases. To combat these problems, they have imposed stringent regulations to keep a regular surveillance on the activities over internet. Furthermore, the adoption of privacy laws is also expected to fuel the growth of the market. Thus, business organizations, schools, and other institutions have resorted to the deployment of web content filtering. On the back of these, the global market is projected to reach a valuation of US$2.5 bn by the end of 2019.