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Published on : Aug 26, 2016

Oral care products are specially designed to maintain oral hygiene and enhance dental care. The key oral care products that are available in the global market are tooth cleaners, mouthwash, mouth toothbrushes, denture products, electric appliances and accessories, dental appliances, dental preparations, breathe fresheners, oral pain remedies, dedicated whiteners, and breathe control products. Innovations in these products are expected in the next few years. Moreover, the new formulations, implements, and innovative appliances are projected to augment the growth of the global oral care products market in the next few years.

The growing awareness among the population regarding healthy lifestyle and oral health is estimated to encourage the growth of the oral care products market in the next few years. In addition, the key players in the market are spending enormous amount on marketing activities and advertising in order to boost the demand for oral care products in the coming few years. Furthermore, the development of dental tourism in developing countries has created several growth opportunities for the key players in the global oral care products market in the near future. 

Oral-B Laboratories, Unilever NV, Henkel KgaA, Colgate–Palmolive, Global Gillette, Church & Dwight, Sunstar, Dr. Fresh Inc., Procter & Gamble, GlaxoSmithKline, Kao Corp, Lion Corp, Johnson & Johnson, Dentaid, and Jordan AS are some of the leading players operating in the global market for oral care products. These players are making remarkable efforts to introduce new and innovative products in order to attract more consumers and attain the leading position in the market in the near future.

The presence of a large number of players in the oral care products market across the globe has resulted in a strong competition among the market players. As a result, these players are expanding their investments and focusing on research and development activities in order to sustain in the global market. The prominent players in the market are further focusing on merger and acquisition techniques in order to attain the leading position and expand its product portfolio in the global market.