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Published on : Jul 07, 2014

Global technology behemoth Google Inc. is snapping up Songza Media Inc., a music services startup. This move is being termed as a tactic by Google to pull users away from its biggest rival, Apple Inc. The song service suggests tunes for users based on the time of day and the daily activities of listeners. Officials close to the deal have said that Google does not immediately plan to effect any changes to the song service. However, the companies did not disclose the terms of the deal. Analysts opined that Google will ultimately look at integrating the services and features of Songza into its Google Play music portfolio, as well as other properties. 

Google said that Songza was an appealing proposition given that the company’s concept of contextual playlists that are expert-curated gives listeners the right kind of music throughout the day.

Currently, Google faces stiff competition on the music services front where it shares the arena with other giants such as Amazon.com Inc., Apple, and Microsoft Corp. Many of these companies are already implementing strategies to transform their music offerings. Music listeners are increasingly moving towards streaming websites such as Spotify and Pandora Media, and the trend of purchasing or downloading music is being relegated to the backseat. 

As a move towards this, Apple Inc. announced its decision to purchase Beats Electronics LLC in May 2014, in a USD 3 billion deal. Shortly thereafter, in June 2014, Amazon Inc launched Prime Music, a music streaming website.

Songza was founded in 2007 and is based in New York, says the company’s Facebook page. Earlier in 2010, Songza had Amie Street, one of its music services, to Amazon.