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Published on : Jan 15, 2015

Google Inc., the Internet giant, has begun discussing with some of the world’s leading automakers and readied a team of worldwide suppliers to hurry its push to bring its self-driving car into the market. Google has already created a wave by showing off the prototype of the self-driven car at the Consumer Electronics Show two weeks ago.

Director of Google’s self-driving car initiative Chris Urmson revealed that many automotive companies have agreed to partner with Google for the project. The names include Ford, General Motors, Toyota, Volkswagen, and Daimler. Google Inc. has also decided to work with non-conventional automakers for its self-driving platform and this may include companies dealing in artificial intelligence, object recognition, media, and mapping. 

What is left to be decided is whether Google will work on the self-driving cars themselves or act as the overwatching software owner the way Chrome OS and Android have done. Google’s plan is to launch a ‘Nexus’ style self-driving car like its Nexus tablet, phone and Chromebook Pixel. 

Recently Google hired Roush Enterprises to create 150 prototype self-driving cars, which have already been road tested. Google wishes to deploy them into many more states so as to receive sufficient feedback on its self-driving platform.

The point to ponder upon at this point is that while many top automotive companies have supported and helped Google’s platform, giants such as BMW, Audi, and Mercedes Benz are not on the list. Even though these companies displayed self-driving at the Consumer Electronics Show 2015, none of them mentioned the self-driving platform by Google.