Published on : May 04, 2015
In the wake of anti-trust probe announced by the European Union against Google, the technology giant has focused on entering into a new digital partnership with European news publishers. Google has been blamed to abuse its majority share in search to illegally promote its products and services. The European regulators have accused Google for acting anti-competitively and distorting internet search results for its own advantages. The company has been often criticized for launching new products such as the latest search optimization changes on mobile sites without much consultation. Though the anti-trust probe will not affect news directly, the company seems to try making a positive image by the Digital News Initiative.
NRC Media in the Netherlands, Guardian, Faz and Die Zeit in Germany, Financial Times, Les Echos in France, La Stampa in Italy, and El Pais in Spain are the eight publishers with whom Google has joined hands in this new initiative. The publishers will benefit from this partnership with Google spending €150 million as innovation fund for product development and providing training and research. Publishers have welcomed this new initiative with Google’s assurance that the product development will help the publishers to increase traffic, revenue, and audience engagement.
Carlo D’Asaro Biondo, who heads the technology giant’s strategic relationships in Europe, stressed that Google wants to help in providing a sustainable model for news and hopes other publishers to join the initiative. Google’s chief executive Larry Page said that his company wants to focus on the European region and is putting efforts for the same.