Published on : Mar 16, 2016
Sports nutrition products are food products that work as an energy booster for the players. Some of the sports nutrition products comprise energy drinks, energy bars, dietary supplements, and protein bars. These sports nutrition products are produced with the help of several ingredients such as linoleic acid, creatine, caffeine, taurine, and others.
In recent years, several health issues have been increasing at an alarming rate such as obesity across the globe. As a result, consumers are taking efforts to maintain a healthy lifestyle, even in their hectic lifestyle. Thus, consumers are getting inclined towards joining fitness clubs and gyms so as to maintain a healthy lifestyle. Consumers are also participating in several sports to avoid the risk of obesity, which indirectly is anticipated to boost the demand for sports nutrition products in the coming years. On the basis of product types, the global market for sports nutrition products can be classified into:
Sports nutrition products are widely used by sports persons including bodybuilders and athletes. In addition, recreational players who are involved in weekend sports also prefer sports nutrition products so as to keep themselves healthy and active. The rapid urbanization, rising health awareness regarding healthy and active lifestyle among the consumers, and increasing disposable income of consumers are some of the key factors that are estimated to fuel the growth of the global market for sports nutrition products in the next few years. On the other hand, the availability of counterfeit sports nutrition products is one of the main factors that is hampering the growth of the market across the globe.
The presence of several players operating in the global market has resulted in a fierce competition among the players. To gain the competitive advantage, several new players are estimated to enter the market in the coming years. The major players in the market are taking constant efforts and spending a huge amount on the research and development activities so as to introduce new products and attract new consumers. Some of the prominent players operating in the sports nutrition market are PepsiCo, Monster Beverage Corporation, Yakult Honsha Co. Ltd., Glanbia Plc., Abott Nutrition Inc. and others.