Published on : Jun 09, 2016
The rise of various social media platforms in the past decade that operate with the basic facility of social networking has created a huge stir in the World Wide Web. The aggressive proliferation of the Internet and the emergence of social media has enabled users across the globe to share news, trends, information, and develop worthy networks. Needless to say, this has spurred a huge demand for the social media messaging services as well. Furthermore, advancements in the social media messaging services such as the ability to send videos, photos, and files have also given this market a serious impetus.
Impactful Advertising Wins Bigger Market Share
Impactful advertising has significantly helped companies to gain a sizeable market share in the overall social media messaging market. Presently, major players such as Facebook, Inc., Twitter, Inc., Tencent, Inc., VNG Corporation, LINE Corporation, Microsoft Corporation, BlackBerry Ltd., Kakao Corporation, Telegram Messenger LLP, and Kik Interactive, Inc. are working towards promoting their services such as online payments, live blogging, gaming, collaboration of workspaces, and other services to win bigger market shares.
Deployment of Improved Technologies Drives Global Market
The changing perspective towards communication is also playing a vital role in the development of the global social media messaging market. As consumers are adapting to using The Internet for establishing communication channels, they are also seeking enhanced means that offer faster speeds and instant gratifications. To support these demands telecom services have designed, developed, and deployed improved data network technologies such as 3G, 4G, and 5G, which is currently only at a conceptual level. These factors have also fueled the social media messaging market to a great level.
North America and Europe Emerge as Leading Regional Segments
Currently, Europe and North America hold a significant share in the global social media messaging market. This share can be attributable to the adoption of high-end technologies, higher disposable incomes that has allowed consumers to own multiple devices, and remarkable consumer awareness about benefits of social media messaging. However, analysts predict that Asia Pacific and the Middle East and Africa will witness a surge in this sector in the coming years as economies emerges and revenues stabilize for countries in this region.