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Published on : Jun 09, 2016

An air freshener is a consumer good that emits a particular fragrance. These air fresheners are extensively used in several places such as restaurants, homes, offices, movie halls, and cars to get rid of any foul smell. It also helps in enhancing the freshness in the air where it is being used. The growing popularity and demand for air fresheners are anticipated to bolster the growth of the overall market in the next few years. The rising number of car fresheners has been encouraging several new entrants to expand their product portfolio and gain the competitive advantage in the market. 

Some of the key types of car air fresheners which are available in the market across the globe are:

  • Aerosols/ Sprays
  • Gels and Cans
  • Vents and clips
  • Paper car fresheners
  • Others

The growing importance of television and media has indirectly boosted the demand for air fresheners by excessive advertising. Moreover, the marketing strategies adopted by the leading players are further fuelling the growth of the global market for air fresheners in the next few years.

Growing Number of Distribution Channels to Drive Global Market for Air Fresheners

The remarkable rise in the number of cars around the world is one of the major factors projected to propel the global market for car air fresheners in the near future. In addition, the easy availability of air fresheners in the retail stores, hypermarkets, supermarkets, and e-commerce sites is further contributing substantially towards the growth of the market. Moreover, the growing disposable income among the population in several developing countries has boosted the sales figures of the global market for car air fresheners. Analyzing these factors, several players are expected to participate in the market in the near future. 

Furthermore, the introduction of organic car air fresheners and natural car fresheners is projected to create potential opportunities for the major players operating in the next few years, driving the global car air fresheners market. Nevertheless, the issues associated with the chemicals restrict, allergens, and the use of synthetic car air fresheners are the factors anticipated to curb the growth of the global market for air fresheners in the coming years.