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Published on : Jun 17, 2016

The global electronic cigarette market is rising owing to the increasing prohibition on public smoking in a number of nations globally. In addition, the rising count of anti-smoking campaigns, the increasing awareness on the hazardous impacts of smoking, and the increasing prices of the conventionally utilized cigarettes will also propel the growth of the market. However, the ban of e-cigarettes in countries such as that of Mexico and Brazil will impede the growth of the market for electronic cigarettes.

The top vendors operating in the market have been highlighted as under coupled with presenting their key product introductions:

  • Altria Group: This company was founded in 1985 and has its headquarters in Richmond, Virginia, the U.S. It is a market leader in e-cigarettes and exhibit a strong brand image within the international market for tobacco. Altria introduced its first e-cigarette with the brand name of Markten in 2013. The company introduced MarkTen globally via its established distribution channels for tobacco. 
  • Imperial Brands: This company was formerly named as Imperial Tobacco and was founded in 1901. It has its headquarters at Bristol, in the UK. The company acts as a parent company for a global business known for its non-tobacco and tobacco brands. Imperial Brands handles five brands with different entities and has a number of brands focused on a variety of audience within one hundred and sixty countries. Both fine cut tobacco experiences as well as cigarettes are provided by these brands.
  • NJOY: This company was established in 2006 and has its headquarters at Scottsdale, Arizona, the U.S. The company makes e-cigarettes and distributes and manufactures non-rechargeable and rechargeable e-cigarette products globally. The company functions through 3 different product segments, namely NJOY Recharge, NJOY Vape, and NJOY Kings. These come in a number of flavors such as menthol, gold tobacco, vanilla bean, and bold tobacco, among others. The company has robust distribution networks within the U.S. and makes products that are distributed to more than 90,000 top retail locations as well as twenty five convenience store chains within the U.S. alone. 

The names of some of the other key vendors operating in the global e-cigarette market are British American Tobacco, Reynolds American, Lorillard, and Nicotek, among others.