Published on : May 11, 2016
The frozen processed food market has been one of the fastest growing markets in the global food and beverages market in the past few years. Moreover, the market is driven by the increasing number of people becoming health conscious. Long gone are the days when the term ‘processed food’ comprised candy bars and crackers stuffed with frozen cheese. Today, frozen processed food comprise of a wide variety of food products from ready-to-eat bakery products, meat, fish, poultry, red meat, and others.
As dietitians, healthcare professionals, and nutritionists gave a green signal to the frozen processed food products, leading players in the global market started to introduce many new varieties. Heavily processed food products such as fruits, vegetables, meat, and other snacks are consumed by health conscious people. A busy lifestyle and the need to work at home has also propelled the demand for many frozen processed food products since the last decade.
What makes Frozen Processed Foods so Popular?
Ever since the introduction of frozen processed food products, they have become healthier food options for the health conscious people. The availability of veg and non-veg frozen processed food is a boon for the market. Even though the demand for frozen processed food varies from area to area, leading players are expected to target every possible region to spread their presence.
Considering their healthier lifestyles, people are gradually shifting towards frozen food products. However, the rising number of adults suffering from obesity is expected to hamper the growth of the global frozen processed food market in the years to come. Low price of chilled processed food is another challenge for the global frozen processed food market.