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Published on : Jan 20, 2015

Electrolux, the world renowned electronics brand, has announced that a new visual identity will now represent the company brand. The company will refresh its iconic logotype and set new unique standards for colors and imagery. The design is developed in a way that it will stand out more prominently from the crowd wherever consumer sees an Electrolux product. It will help the company attain more stopping power, report company insiders.

Electrolux Chief Marketing Officer MaryKay Kopf says that the company is on the journey to become a world-class consumer products company with prime focus on innovations and strong brands. A key driving force behind this is the company’s aspiration to create a differentiating and exciting brand experience for the consumers. 

The new logo of the company has the company’s name in a new font, exclusive for Electrolux, with a greater stress on the company’s timeless symbol which was first used in 1962. With such a distinctive symbol representing the company, it will help Electrolux to communicate its modern and innovative ideas while maintaining the association of quality and trust that consumers expect from it.

Visual identity of a company is much more than just a change in logo and color palette. For Electrolux, it represents a new sense of the company as a brand, for what the company, its services and products stand for and how it wants to be perceived, Kopf explained.

The new visual identity for Electrolux will help it bring greater recognition by engaging its customers in an emotional and positive manner. It will help the company to inspire the customers and find out what they are looking for. The new logo will start appearing everywhere Electrolux appears in front of the consumers - online, in-store, through mobile devices, on packaging from January 14, 2015.