Published on : Sep 26, 2016
Edible oils are an important part of cooking processes. They are used for baking, coating, and frying along with making various types of salad dressings. The world is witnessing a massive demand for high-quality edible oils as a growing number of consumers tilting towards living a healthy life. High quality of edible oils ensure a good amount of vitamin E, mono-unsaturated and poly-unsaturated fatty acids (MUFA’s and PUFA’s), and Omega-3. Additionally, these oils are known to have a higher a smoking point, which means their nutritional contents remain intact at higher temperatures as well. Owing to these reasons, manufacturers in Iraq such as Aves A.S., Marsan Gida San Ve Tic A.S., Zer Group, Anadolu Group, and Altunkaya Group of Companies are investing in extensive research and development of high-quality of edible oils and fats.
Sunflower Oil Emerges as the Leading Segment
The demand for edible oils in production of personal care products, washing powders, biofuels, and soaps has also resulted in the growth of Iraq edible oil market. The various types of oils available in the edible oil market of Iraq are sunflower oil, soybean oil, corn oil, canola oil, and others such as mustard, rapeseed, and linseed amongst others. The edible fats available in the market are butter and margarine. On the other hand, cooking fats available in the market are vegetable ghee and animal ghee. Regionally, this market is segmented into Baghdad, Bail, Basra, Karbala, Wasit, and Kirkuk amongst others. The Sunflower oil dominated the Iraq edible oil and fats market.
Business to Consumer to Remain Popular Mode of Distribution
Amongst the various distribution channels used, the business to consumer (B2C) approach is anticipated to dominate the overall market. This system is further divided into public distribution system (PDS) and others. The PDS distribute grains and other rations at subsidies pricing to those who are categorized as Below Poverty Line (BPL) citizens.