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Published on : Oct 27, 2016

The number of health conscious people has increased in the recent years across all locations. Long gone are the days when fitness was the primary goal of the athletes, sports personals, and the people working in the film and entertainment industry. Today, even the common working class aims to stay a healthy life. The rising focus on healthy living has led to the growing demand for healthy food and beverages. 

Organic food, flavored and functional water, fruit juices, fresh canned food, and organic food are currently trending in the global food and beverages industry. The global flavored and functional water market is one of the fastest growing markets in the global food and beverages industry. 

Demand for functional water continues to increase from sports industry

Although the demand for healthy food is rising from the common people, it is expected to be the highest from the sports personnel, athletes, and people working in the fitness industry. The demand for flavored and functional water is also expected to increase from the film and entertainment industry. The rise in the number of obese people has led to the rising demand for flavored and functional water. Certainly, the rising awareness among people has reduced the consumption of alcohol, aerated drinks, and fattening drinks. 

Demand for non-carbonated beverages to increase

The demand for non-carbonated beverages such as flavored and functional water is expected to be more than the demand for carbonated beverages such as soft drinks and beer. The mineral and vitamin contents of the non-carbonated drinks have earned them more demand in the recent years. 

Strong distribution channel to hold the key

A strong distribution channel is expected to hold the key to the growth of the global flavored and functional water market. The easy availability of flavored and functional water in retail stores, shopping malls, supermarkets, departmental stores, specialty outlets, and e-commerce platforms is likely to propel the global market in the next few years.