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Published on : Sep 16, 2014

Apple Inc. has observed pre-orders more than 4 million for its new version of iPhone as compared to what was observed for previous versions of iPhones, in the first 24 hours of launch. The demand for the smartphones already seems to outstrip supply, expected to start by the end of this week.  

iPhone 6 and iPhone 6 Plus, company’s recent smartphone launches with bigger screens and a hoard of other newly induced functionalities, had the whole world and fans around the world waiting for long. People who placed early orders will get to hold their iPhones by the end of this week, when the phones go on sale officially. But a backlog will mean that aspiring buyers who booked their phone later will have to wait till next month to get their iPhones. Apple has announced that the phones will be in stock in stores by the 19th September. 

Apple is counting on the bigger phones to counter other popular smartphones in the market with larger displays, especially the ones from Samsung Electronics Co., and to speed up demand for its newly launched smart-watches, and the Apple Pay service that seeks to replace the credit card payment model. 

The company has indicated that shipping of new iPhones will take as much as 4 weeks. iPhone 6 will have a 4.7 inches screen, while iPhone 6 Plus will have a 5.5 inch screen; all the previous versions of iPhone bore screens of 4 inches size. 

The huge demand for bigger variants of iPhone strategically means that Apple Inc. could enjoy record quarters for at least the coming two years.