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Published on : Mar 11, 2015

Burger King is dropping fountain drinks from its menu for kids. They are no longer marketed as a part of Burger King Kids Meals. The furtiveness, unannounced move in the previous month by Burger King which came under pressures from advocacy groups has followed similar declared moves in previous months by Wendy's and McDonald's.

The president of Burger King North America, Mr. Alex Macedo stated in an e-mailed statement to USA TODAY that Burger King made the modification as part of their ongoing effort to provide their guests with options that match their lifestyle requirements. In the place of soft drinks, the Burger King’s menu for kids will provide 100% apple juice, fat-free milk, and low-fat chocolate milk.

However, soft drinks are an option even yet, but those are not listed on the Kids Meal menu.

This move comes amidst a recent tumultuous of activity amongst major fast-food restaurants to enhance the quality off their food in response to growing demands by customers and activists. In the previous week, McDonald's declared a new policy to eradicate human antibiotics from its chicken supply over the next 2 years. Also in the previous week, Dunkin' Donuts decided to phase out a controversial whitening agent utilized in the powdered sugar over some of its doughnuts.

Over the time, the soft drink menu modification could affect the future beverage market sales as many customers have developed their beverage consumption habits since being kids.