Published on : Mar 20, 2014
The BBPA - British Beer and Pub Association (BBPA) joined hands with the UK Trade and Investment (UKTI) and National Association of Cider makers (NACM) to launch a brand new idea and strategy to boost UK beer and cider exports worldwide.
This move and strategy show positive results as the growth of the British beer show 2% rise in exports. It is an interesting strategy because it involves methods of intelligence sharing, development, and promotion of international beer and cider export events between UK government and sectors to support and promote sustainable growth in the beer and cider industry in British. This is accomplished by increasing the exports and reducing trade barriers.
The statistics that were recorded in these sectors showed a total of 1.15 billion pints that were internationally exported in 2013. This was notably followed by a growth of 20.6 million pints in 2012 to export the products to Russia (+45%), China (+15%), and Brazil (+37%).
According to Tim Sprake, the international sales and agency director of the Wells & Youngs brewery, the main volume of the export is seen in the USA. But, USA has been the center of the local craft brewers and hence, Wells Banana Bread Beer and Young’s Double Chocolate Stout became more important from other imported beers in this competitive market.
Tim also calculated the export business figures doubling its volume growth in place like China, Russia, and France. The emerging, as well as established export customers bring the most impact on the Wells & Young’s business. It has made them a profit of an overall turnover of £10m in international beer sales, with 10 percent of the company’s total sales.
The company is excited with their new export strategy deal between BBPA and UK Trade and Industry and aims to grow their business to £20m sales in the next five years as a dynamic growth.