Published on : Sep 29, 2015
Recently, the latest BMW 3 series was launched in the market in Shenyang, which is the capital city of the Liaoning province. This area is also one of the main manufacturing centers of the BMW company operating in China. This latest model that has been launched in the global market is the upgraded version of the previous model. This model boasts of features such as sleek and impressive design and consists of improved and sophisticated equipment for enhanced competence.
A senior official at BMW China stated that the sale of this new BMW 3 series increased by almost 10% and has been a very attractive proposition for most consumers in China. It is expected that even if this model does not sell that rapidly, it will definitely keep the sales momentum high enough. A few business analysts have also expressed that this car of BMW’s will prove to be successful in the market and will also lead to greater customer gains.
Market trends indicate that during the first half of the current year, the Chinese market for premium cars grew by greater than 5%, which is a figure lesser than what it was in the earlier year. Also, the overall sale of passenger cars also increased by almost 2.6% during the first eight months to almost 12.8 mn units. It is also expected that since the 3 Series car is an actual BMW car and is quite sporty, it will appeal to the younger generation.
The company has brought together state-of-the-art technology and emotion and this principle seems to be working in favor of customers who are interested in driving such a vehicle. This new model of BMW is the perfect balance of the traditional BMW cars and a typical next generation spirit. The company is committed to enriching the designs of its cars and is greatly focused on innovation.