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Published on : Jan 23, 2015

President of the United States of America Barrack Obama, accompanied by his wife Michelle are on their way to New Delhi, India to spend the weekend with an added excursion to the Taj Mahal in Agra. Industry experts are of the belief that this trip is most likely to see a million tourists from India to the United States in this year. Despite this, Uncle Sam wants more.

A report suggests that those days when an Indian traveler had to jump through hoops in order to get a tourist visa for the U.S. are long gone. Nowadays, if a tourist has the money as well as assets to prove that he or she will not extend the stay in America, a visa will be provided to him or her. And if one manages to set the cash registers ringing, nothing like it.

Chris Thompson, chief executive officer and president of Brand USA, says that America is possibly the last of the developed countries in the world to not have any dedicated efforts in order to promote tourism and travel. He added that President Obama has decided to change that after the realization that a whole decade has suffered in the United States owing to the 9/11 tragedy. 

Brand USA was set up by the U.S. federal government in order to encourage and promote travels to Hollywood and Disneyland.

It has found that owing to the rigidness and laxity of the U.S. government after 9/11, other countries took full advantage of global tourism. While world tourism by other countries grew by 67 per cent, tourism in the United States remained flat, thereby losing ground. After the Obama government passed the travel promotion act in 2010 in order to tackle this issue, the tourism industry has picked up.