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Published on : Jul 28, 2014

A USD 62 smartphone launched in the Indian market by Karbonn could signal stiff competition for behemoths such as Apple that makes the iPhone and Samsung, known best for its Galaxy smartphone range.

The Karbonn A50S, which has been officially launched in India, can also be ordered by customers outside of the country via online stores, and delivered to their doorstep. Given its exceptionally low price, the smartphone will not incur any duties. 

This low-end budget mobile phone, with cutting-edge features, could change the dynamics of the competitive handset marketplace in India. Among other features, the handset boasts front- and back-facing cameras, a touch screen display, and a dual phone number (dual SIM card slots) functions. With a pay-as-you-go SIM card, the smartphone can be used on most networks in the United Kingdom.

The smartphone, which runs on the Android operating system from Google, also features pre-installed Gmail and Google Maps. With a 1.2GHz dual core processor, and 265MB RAM, the phone can additionally be used for 512MB of internal storage. Compared to name brands such Samsung Galaxy S5 and the iPhone 5S, Karbonn A50S’s memory may be slightly less. But the huge cost benefit seems to more than compensate for this short memory deficit. The prices of the iPhone 5S and Samsung Galaxy S5 average at GBP 549 in the United Kingdom.

The budget smartphone marketplace in India seems to be a hot spot for new launches, with French brand Wiko launching its GBP 60 device here in April 2014. This year, Samsung’s financial results, that were lower than expectations, were, among other things, attributed to a growing share of budget Chinese smartphones.