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Published on : Jun 05, 2017

Apple products have become omnipresent – seen on your desk, in your pocket, and under your TV. And if everything goes to plan, Apple Inc. will soon take over your kitchen counter or nightstand with its latest “Designed by Apple in California” device. The company has begun working on the Siri-controlled smart speaker, which has been in the pipeline since long. Reports suggest that Apple Inc. might launch the device at the upcoming Worldwide Developers Conference (WWDC), to begin on Monday June 5, 2017. However, the smart speaker itself will not be ready to be shipped until late 2017.

Apple’s Smart Speaker versus Google Home and Echo

Many are already comparing the Siri speaker with Alphabet Inc.’s Google Home and Amazon.com Inc.’s speakers. The iPhone manufacturers says that its new speaker will offer deep integration with other Apple products and will also make use of virtual surround sound technology.

By introducing the Siri speaker, Apple will serve two purposes; on one hand, it will create a barricade of sorts inside one’s home to further lock customers into the already tightening network of Apple services. On the other hand, it will provide a platform to automate lights and household appliances by using the HomeKit system by Apple. This will ensure that any competition or threat posed by either Amazon’s or Google’s connected speakers is thwarted.

CEO Tim Cook Stresses on Importance of Apple’s Service Businesses

After sales of iPhone slowed over the past 18 months or so, Apple’s Chief Executive Officer Tim Cook has been more focused on the services sector. However, he expects that the revenue generated from this division of the business will double in 2020, rising from last year’s US$24 bn. As far as sales are concerned, last year, Apple’s “Other Products” category, which comprises the Apple TV, Apple Watch, and Airpods, generated revenue worth US$11 bn.