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Published on : Feb 04, 2015

The strong sales of its new range of iPhones has made Apple’s position in the global smartphone market enormously strong again. Analysts say that the fourth quarter sales of Apple phones were so high that they allowed Apple to get in a close tie with the currently leading smartphone vendor Samsung.

Samsung has been ahead of Apple in terms of smartphone sales for the past 11 consecutive quarters. 
After strong holiday sales, Apple was able to fill the gap between the sales of its smartphones compared to those of Samsung by close 600,000 units. Shoppers across the globe shopped for more than 375 million smartphones in the fourth quarter of 2014, up 28% in the same quarter of the previous year.

These numbers also were nearly 11 percent more than the sale of smartphones inQ3 of 2014, when nearly 1.3 billion units of smartphones were shipped in the global market.

The enormous sales of iPhone 6 and 6+ have allowed Apple to come closest to its most dreaded competitor Samsung, which still leads the market in terms of sales. However, the high growth prospects of Apple have buzzed the market that Apple may easily move ahead of Samsung in 2015. Other than huge growth opportunities for Apple through its newly hit range of iPhones, Samsung could also feel the heat from pressures such as cost-margin pressures from the low cost variants of Android based smartphones emerging and being rapidly adopted in the market. 

To compete well with Apple, Samsung will either have to operate amid low profit margins or rethink about its high-end strategy. Most of the vendors have expected strong slaes in the holiday quarter of 2014. Most vendors also profited a lot, even Samsung did. But it was Apple that led the way to gain the top position. It would be interesting to see how early it makes it to the top position in terms of global smartphone sales, ahead of Samsung.