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Published on : Dec 30, 2013

For the last two months or so, much has been said and written about the anticipated customer behavior this holiday season. Now that most of the holiday season shopping has come to an end, Amazon.com unveiled sales statistics from the 2013 holiday season. However, before we move on to the sales figures made public by the company, it is also important to note that it has been extremely selective about its disclosures this year. Moreover, there has been no mention of the much-talked-about logistical glitches that was caused by its shipping partners such as UPS and FedEx. 

Coming to the main figures, the company on Monday said that it recorded a total of 37 million items ordered by customers on Cyber Monday-that is also the United States’ busiest day of shopping annually. As compared to the 2012 figures, this indicates a 37% rise in the number of items ordered. 

Amazon.com also said that it shipped items to over 185 countries this year. It might interest you to know that the company runs websites in only about 12 countries in as many languages. 

Another interest aspect of the sales figures this year is that the company recorded an encouraging rise in the number of sales executed via smartphones this year. This, perhaps, explains the healthy rise in sales figures this year because the company reported that nearly 50% of customers shopped via their smartphones or mobile devices this year. 

Though the company hasn’t published any financial figures indicating sales via smartphones or mobile devices, market experts estimate that the company could have notched sales to the tune of $20 billion.