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Published on : Jun 07, 2017

With capitalism gaining height each day, leading trade and retail houses are putting forth strategies to glorify their brand. Not that it is actually called welfare formally, but a glorious example of capitalism has been set up by Amazon among profit and pelf and the lust for lucre. It has recently announced heavy discounts to the ones on government assistance and have Prime subscriptions in the U.S.

What is the scheme all about?

The scheme allows any consumer with a valid EBT or Electronic Benefits Transfer card which pays out for programs such as Supplemental Nutrition Assistance Program (food stamps or SNAP) and Temporary Assistance for Needy Families (TANF) is considered eligible for Amazon Prime’s discounted price. Prime normally charges US$99 for a year or US$10.99 for a month, whereas in the discounted scheme the price will be US$5.99. The vice president of Amazon Prime, Greg Greeley said that the membership option has been designed for customers of government assistance to make their everyday savings and selections more accessible. The customers holding an EBT card can apply for the discount up to four times and once year.

Amazon’s Position after Scheme Announcement

The welfare scheme announcement is the latest of all the recent major steps taken by Amazon. This step has appealed to a wide base of low income households and thus has become a direct competitor of Wal-Mart. Last year, it brought to the table the monthly payment scheme of US$10.99 and at the beginning of this year it further announced the acceptance of food stamps for the orders of grocery placed online, which will begin from this summer. Amazon further plans to add other programs assisted by government in the future that will not need the utilization of EBT cards.