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Published on : Jun 24, 2015

Alibaba Holding Limited has made an announcement of expanding its cross-border online business initiatives. This includes the launch of several official country gates on Tmall Global platform and also cooperative partnerships that exists between juhuasuan, which is Alibaba’s buying platform and as much as 26 foreign consulates based in China

11 countries which include United States, Australia, France, Spain, Thailand, Turkey, New Zealand, Switzerland, Britain, Singapore, Malaysia, and Thailand are set to launch country specific pavilions on Alibaba’s Tmall Global, which is an extension of Tmall.com. This is the largest B2C platform in China for retailers and brands.

The country specific pavilions are set e-commerce verticals that will provide Chinese consumers a one stop shop for famous products from any particular country and any other travel or cultural information. The brands that are already on Tmall.com and Tmall Global have the choice to join the pavilion of their origin country.

This year in May, Korea pioneered to launch its country pavilion on the portal Tmall.com, which allowed medium and small Korean businesses a platform for authentic merchandise such as apparel and cosmetics to be bought directly by Chinese consumers.

By way of cooperation with several official and government trade bodies and making use of Cainiao, logistic affiliate of Alibaba, vast logistics network; the e-commerce platform of Alibaba have opened up opportunities to sell top quality merchandise from anywhere in the world to consumers in China.

Alibaba, being the pioneer to offer cross border online selling on a large scale, this has broken barriers for traders wanting to sell products in China and also meets the demand of the rising middle class in China. This class of consumers are on the lookout for high quality products which may be imported.