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Published on : Apr 08, 2016

The consumption of beer can be tracked back to more than 6,000 years, when it was an integral part of the ancient Egyptian civilization. Today, beer has become an increasingly popular drink among all the social classes across many countries. The global beer market is anticipated to witness steady growth in the near future owing to the growing popularity and increasing consumption of this drink in some of the leading regional markets. 

Here’s a brief overview of the key regional beer markets and how they fare. 

Organic Beer Debuts in the Middle East amidst Strict Regulations 

The Middle East has been a rather tough market when it comes to alcoholic beverages mainly owing to the strict prohibitory laws on the consumption of alcohol implemented by a number of established government and religious bodies. In the Middle East beer market, UAE and Egypt together account for a share of more than 40.62 per cent. In most of the other Middle Eastern nations, the consumption of alcoholic beer is rather less. Be that as it may, the introduction of organic beer has given this regional market a significant boost. Moreover, the growing awareness about the health benefits of beer is also expected to drive the Middle East beer market in the coming years. 

Growing Awareness about Health Benefits of Beer Driving Latin America Market 

Unlike the Middle East, Latin America has no such restrictions and laws and as a result has a much larger consumer base for beer. The growing awareness regarding the several health benefits of consuming beer and favorable climatic conditions have greatly boosted the demand for beer in the Latin American region and will continue to do so in the coming years.

Financial Recovery in Europe Post Depression Boosts Beer Consumption

Europe has been home to a number of local breweries in addition to leading beer manufacturers. Given that beer is one of the most popular alcoholic beverages in the region, the beer market in Europe is well established and has been, over the past few years, witnessing steady growth. This only goes to show that the region has been making progress after its economic upheaval.