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Published on : Feb 17, 2016

mobile computing devices including tablet PCs, smartphones, and other devices. These mobile applications can be downloaded easily on mobile phones with the help of internet. The rising demand for smartphones has massively fuelled the market for mobile applications. In addition, mobile internet has also played a prime role in fuelling the market for mobile applications. There are a number of new trends seen in the market and these trends are poised to change the market dynamics in the coming years. Some of these trends are:

  • Application security: In the month of September, 2014, it was announced that 75% of mobile applications will not be able to pass the basic security testing done in 2015.  It has been found that developers have been continuously focusing on features and usability instead of on increasing security. A number of flaws were seen in the security of both iOS and Android platforms and also within a number of popular mobile apps. Later on, in the same year, a number of basic security features are being developed for mobile apps for enhanced security.
  • A/B testing for Apps: In May, 2015, Google Play had introduced changes on how developers are able to customize and control their apps within the Play Store. A/B testing, also called as split testing helps developers in determining which keyword sets, descriptions, and icons get the maximum traffic. 
  • Price changes that are Automated:  The Loadown, a platform providing in-depth evaluation of the performance of mobile application, has allowed developers to change the application prices in addition to the cost of in-app purchases for boosting sales. The platform has enabled users to monitor the impact on the performance of the application. In addition, the price changes can be automatically set on the basis of certain triggers including drop in rankings, sales, usage, and conversion rates.

Thus, the mobile app market will keep on evolving as users and developers keep on exploring the possibilities of mobile technology. Starting from concerns of business security to consumer product highlights to developers news, these above mentioned trends will revolutionize the upcoming mobile application landscape.