The online channel is likely to benefit from the craft boom in particular, providing an alternative sales outlet for brands other than venues such as pubs/bars and supermarkets.
Table of Content
Issues and Insights
The Market – What You Need to Know
Market Size and Segmentation
Key Players – What You Need to Know
Launch Activity and Innovation
Brand Communication and Promotion
The Consumer – What You Need to Know
Usage of Alcoholic Drinks
Alcoholic Drinks and Social Media
Frequency of Usage
Choice of Alcoholic Drinks for Different Occasions
Spending on Alcoholic Drinks
Alcoholic Drinks and the Online Channel
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
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Rising dental health concerns can create an opportunity for chewing gum brands. Currently much of the marketing for sugar-free gums centres around fresh breath, however, the dental health benefits, particularly for children, could warrant more focus. Though explored internationally, tooth-friendly gums tailored for children remain rare in the UK market....