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Africa Beverage Forecasts October 2014

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Published Date : Oct 2014

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No. of Pages : 10 Pages

The Global Africa Beverage Forecast report published by Canadean provides essential information on the prospective trends of the beverage industry in Africa

Key Findings
All Commercial Beverages are forecast to grow in 2014
Iced/rtd coffee drinks fastest growing of all the categories
Overall soft drinks forecast to be best performing category with hot drinks, dairy drinks and alcoholic drinks all growing at similar rate

The report offers a top line overview of All Commercial Beverage categories for all historical years and a five year forecast period. The report identifies the future trends and provides insight on the potential drivers of those trends as well as reflecting on the performance of the year gone.

Designed for clients who want to have an overview on the prospective trends of the Africa beverage market across the next five years. It is ideal for clients to gain an understanding of the upcoming market conditions in the beverage industry and how each individual category will be affected.
Table of Contents
Beverage Consumption Data Tables

Data Horizon: 1999-2013A (Actual), 2014F-2019F (Forecast)

Measures: Volume (million litres), Population (millions), Litres Per Capita
Population Source: USCB; Local Statistics; Timetric Forecasts; Canadean

Geographic Coverage
AFRICA: Nigeria, South Africa, Other Africa

Regional Balancers
For regions where it has not been possible to generate total market volumes by profiling each
individual country, we have taken a value judgement to arrive at a balancing Others figure.
This is recorded as a separate entity, specific to the Region to which it belongs

Product Coverage
Main beverage category groups: Soft (standard), Soft (extended), Beer, Spirits (standard),
Spirits (extended) and Wines.
Individual beverage categories within each main group are as follows:
Soft (standard): Packaged Water, Carbonates, Juice (100% pure juice), Nectars (products
with a 25-99% juice content), Still Drinks (<25% juice content), Squash/Syrups, Fruit Powders,
Iced/Ready To Drink (RTD) Tea, Iced/Ready To Drink (RTD) Coffee, Sports Drinks,
Energy Drinks. Packaged Water excludes all water sold in large containers of >10 litres
Soft (extended): Bulk/HOD Water, White Milk, Flavored Milk, Soymilk, Drinking Yogurt,
Fermented Milk, Evaporated Milk, Condensed Milk, Grain Nut Rice and Seed Milk Alternative Drinks,
Hot Coffee, Hot Tea
Beer: Beer, Sorghum Beer and Cider
Spirits (standard): Spirits (excludes Fortified Wine and Flavored Alcoholic Beverages (FABs))
Spirits (extended): Flavored Alcoholic Beverages (FABs), Fortified Wine, Rice Wine and Sake
Wines: Wine (Still and Sparkling combined)

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