866-997-4948(US-Canada Toll Free)

Africa Beer Market Insights 2013

Published By :


Published Date : Jan 2014

Category :


No. of Pages : 530 Pages

Product Synopsis

This report provides an overview of the African beer market, the key players and the drivers behind the growth in the region                                   .  

Introduction and Landscape

Why was the report written?

The African beer market is benefitting from the upturn in the region’s fortunes.  Markets such as Angola; Congo (Brazzaville); Ethiopia; Rwanda; Uganda; and Zambia have all witnessed double digit growth.  

What is the current market landscape and what is changing?

Monopolies are increasingly being challenged, as evidenced by the emergence of new competitors in Ivory Coast; Kenya; Madagascar; Rwanda; South Africa; and Tanzania. Within markets the dynamics are changing too with premium volumes growing faster than the overall market driven by new products and international brands.     

What are the key drivers behind recent market changes?

According to a recent report by the African Development Bank, Africa is growing faster than any other region. One third of all countries in Africa are witnessing GDP growth rates in excess of 6%.   

What makes this report unique and essential to read?

The Africa Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market in the region. The report provides a much more granular and detailed data set than our competitors. 

Key Features and Benefits

  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the African Beer industry. Data includes volumes from 2009 to 2012, plus forecasts for 2013, enabling historical and current trend analysis.                
  • This report provides readers with in-depth market segmentation:  mainstream, premium, super premium, discount, alcoholic strength, local segmentation and beer type.               
  • This report provides data and analysis of the performance of both domestic and imported brands 
  • This report provides an analysis of the industry structure, reports on company volumes and contains brewer profiles for major brewers
  • This report provides distribution channel data (on- vs off-premise) and packaging data including consumption volumes by pack material, type, and size.

Key Market Issues

  • The market is very consolidated with four companies (SABMiller/Heineken/Castel/Diageo) accounting for 90% of the African market.  Historically the vast majority of markets have been effective monopolies.  However, these monopolies are increasingly being challenged, as evidenced by the emergence of new competitors in Ivory Coast; Kenya; Madagascar; Rwanda; South Africa; and Tanzania.                 
  • In many African markets beer operates in an alcohol market dominated by local unregulated “homebrews”.  As well as the unregulated alcohol market beer also competes with commercial sorghum beers and non-alcoholic malt beverages.
Table of Content

Executive Summary  
Burkina Faso  
Central African Republic  
Congo (Brazzaville) Congo (Zaire) .  
Equatorial Guinea  
Ivory Coast  
Sierra Leone  
South Africa 
South Sudan  
Regional Brewer Profiles  
Methodology and Product Definitions  

List of Table

Table 1: Africa Beer Consumption, 2002-2013F  
Table 2: Africa Beer Production by Market, 2008-2013F 
Table 3: Africa Beer Imports by Market, 2008-2013F 
Table 4: Africa Beer Exports by Market, 2008-2013F  
Table 5: Africa Beer Consumption by Market, 2008-2013F  
Table 6: Africa Population by Market, 2008-2013F 
Table 7: Africa Per Capita Beer Consumption by Market, 2008-2013F 
Table 8: Africa Islamic Population as % of Total Population, 2012 
Table 9: Leading African  Brands, 2008 - 2013 
Table 1: Beer Key Facts 
Table 2: Leading Beer Brands - Volume, 2010-2012 
Table 3: International Premium and Super premium Beer Brands - Volume, 2010-2012 
Table 4: Beer Market Valuation (Local Currency), 2011-2013F 
Table 5: Beer Production/Trade/Consumption, 2002-2013F 
Table 6: Beer Production/Trade/Consumption - Growth, 2002-2013F 
Table 7: Beer Consumption by Standard Price Segmentation, 2009-2013F 
Table 8: Beer Consumption by Alcoholic Strength, 2009-2013F 
Table 9: Beer Consumption by Type, 2009-2013F 
Table 10: Beer Consumption by Geographic Scope, 2009-2013F 
Table 11: Beer All Trademarks, 2008-2012 
Table 12: Beer Brands by Standard Price Segment, 2008-2012 
Table 13: Beer Brands by Alcoholic Strength, 2008-2012 
Table 14: Beer Brands by Type, 2008-2012 
Table 15: Imported Brands by Origin, 2008-2012 
Table 16: Beer Trademark Owners, 2008-2012 
Table 17: Beer Local Operators, 2008-2012 
Table 18: Beer leading Brewers/Importers, 2008-2012 
Table 19: Table Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F 
Table 20: Distribution: On vs Off Premise, 2009-2013F 
Brewer/Importer Profiles

List of Chart

Figure 1: Africa Beer Consumption, 2002-2013 
Figure 2: Africa - Leading Brands 2013  
Figure 1: Leading Brewers/Importers, 2012 
Figure 2: Beer Consumption by Price Segment, 2012

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title *
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *

Upcoming Reports

  • Consumer and Market Insights: Soup Market in Israel

    The Soup market in Israel is forecast to register higher growth in both value and volume terms during 2014-2019 when compared to 2009-2014. Dried Soup (mixes) is the leading category by volume sales and is expected to gain maximum market share in value terms during 2014-2019. Hypermarkets & Supermarkets is the leading distribution channel in Israel’s Food market. Flexible packaging is the most widely used packaging material and Prize of...