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Advertising: Global Industry Guide

Published By :

MarketLine

Published Date : Nov 2011

Category :

Advertising and Marketing

No. of Pages : 138 Pages


Advertising: Global Industry Guide is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

  • Contains an executive summary and data on value, volume and segmentation
  • Provides textual analysis of the industry\'s prospects, competitive landscape and profiles of the leading companies
  • Incorporates in-depth five forces competitive environment analysis and scorecards
  • Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
  • Includes a five-year forecast of the industry

Highlights

  • The global advertising industry grew by 5.9% in 2010 to reach a value of $86,758.2 million.
  • In 2015, the global advertising industry is forecast to have a value of $113,424.8 million, an increase of 30.7% since 2010.
  • Food, Beverage & Personal/Healthcare is the largest segment of the global advertising industry, accounting for 25.4% of the industry\'s total value.
  • Americas accounts for 42.1% of the global advertising industry value.

Why you should buy this report

  • Spot future trends and developments
  • Inform your business decisions
  • Add weight to presentations and marketing materials
  • Save time carrying out entry-level research

Market Definition

The advertising industry consists of agencies providing advertising including display advertising services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.
TABLE OF CONTENTS

ABOUT DATAMONITOR 2

EXECUTIVE SUMMARY 3

INTRODUCTION 15

What is this report about? 15
Who is the target reader? 15
How to use this report 15
Definitions 15

GLOBAL ADVERTISING 16
Market overview 16
Market value 17
Market segmentation i 18
Market segmentation ii 19
Five forces analysis 20
Market forecasts 26

ADVERTISING IN ASIA-PACIFIC 28
Market overview 28
Market value 29
Market segmentation i 30
Market segmentation ii 31
Five forces analysis 32
Market forecasts 38

ADVERTISING IN EUROPE 40

Market overview 40
Market value 41
Market segmentation i 42
Market segmentation ii 43
Five forces analysis 44
Market forecasts 50

ADVERTISING IN FRANCE 52
Market overview 52
Market value 53
Market segmentation i 54
Market segmentation ii 55
Five forces analysis 56
Market forecasts 62
Macroeconomic indicators 63

ADVERTISING IN GERMANY 65
Market overview 65
Market value 66
Market segmentation i 67
Market segmentation ii 68
Five forces analysis 69
Market forecasts 75
Macroeconomic indicators 76

ADVERTISING IN JAPAN 78
Market overview 78
Market value 79
Market segmentation i 80
Market segmentation ii 81
Five forces analysis 82
Market forecasts 88
Macroeconomic indicators 89

ADVERTISING IN THE UNITED KINGDOM 91
Market overview 91
Market value 92
Market segmentation i 93
Market segmentation ii 94
Five forces analysis 95
Market forecasts 101
Macroeconomic indicators 102

ADVERTISING IN THE UNITED STATES 104
Market overview 104
Market value 105
Market segmentation i 106
Market segmentation ii 107
Five forces analysis 108
Market forecasts 114
Macroeconomic indicators 115

COMPANY PROFILES 117
WPP Group plc 117
Omnicom Group Inc. 122
Publicis Groupe SA 127
The Interpublic Group of Companies, Inc. 132

APPENDIX 137

Data Research Methodology 137

List of Table


Table 1: Global advertising industry value: $ million, 200610 18
Table 2: Global advertising industry segmentation I:% share, by value, 2010 19
Table 3: Global advertising industry segmentation II: % share, by value, 2010 20
Table 4: Global advertising industry value forecast: $ million, 201015 27
Table 5: Asia-Pacific advertising industry value: $ million, 200610 30
Table 6: Asia-Pacific advertising industry segmentation I:% share, by value, 2010 31
Table 7: Asia-Pacific advertising industry segmentation II: % share, by value, 2010 32
Table 8: Asia-Pacific advertising industry value forecast: $ million, 201015 39
Table 9: Europe advertising industry value: $ million, 200610 42
Table 10: Europe advertising industry segmentation I:% share, by value, 2010 43
Table 11: Europe advertising industry segmentation II: % share, by value, 2010 44
Table 12: Europe advertising industry value forecast: $ million, 201015 51
Table 13: France advertising industry value: $ million, 200610 54
Table 14: France advertising industry segmentation I:% share, by value, 2010 55
Table 15: France advertising industry segmentation II: % share, by value, 2010 56
Table 16: France advertising industry value forecast: $ million, 201015 63
Table 17: France size of population (million), 200610 64
Table 18: France gdp (constant 2000 prices, $ billion), 200610 64
Table 19: France gdp (current prices, $ billion), 200610 64
Table 20: France inflation, 200610 65
Table 21: France consumer price index (absolute), 200610 65
Table 22: France exchange rate, 200610 65
Table 23: Germany advertising industry value: $ million, 200610 67
Table 24: Germany advertising industry segmentation I:% share, by value, 2010 68
Table 25: Germany advertising industry segmentation II: % share, by value, 2010 69
Table 26: Germany advertising industry value forecast: $ million, 201015 76
Table 27: Germany size of population (million), 200610 77
Table 28: Germany gdp (constant 2000 prices, $ billion), 200610 77
Table 29: Germany gdp (current prices, $ billion), 200610 77
Table 30: Germany inflation, 200610 78
Table 31: Germany consumer price index (absolute), 200610 78
Table 32: Germany exchange rate, 200610 78
Table 33: Japan advertising industry value: $ million, 200610 80
Table 34: Japan advertising industry segmentation I:% share, by value, 2010 81
Table 35: Japan advertising industry segmentation II: % share, by value, 2010 82
Table 36: Japan advertising industry value forecast: $ million, 201015 89
Table 37: Japan size of population (million), 200610 90
Table 38: Japan gdp (constant 2000 prices, $ billion), 200610 90
Table 39: Japan gdp (current prices, $ billion), 200610 90
Table 40: Japan inflation, 200610 91
Table 41: Japan consumer price index (absolute), 200610 91
Table 42: Japan exchange rate, 200610 91
Table 43: United Kingdom advertising industry value: $ million, 200610 93
Table 44: United Kingdom advertising industry segmentation I:% share, by value, 2010 94
Table 45: United Kingdom advertising industry segmentation II: % share, by value, 2010 95
Table 46: United Kingdom advertising industry value forecast: $ million, 201015 102
Table 47: United Kingdom size of population (million), 200610 103
Table 48: United Kingdom gdp (constant 2000 prices, $ billion), 200610 103
Table 49: United Kingdom gdp (current prices, $ billion), 200610 103
Table 50: United Kingdom inflation, 200610 104
Table 51: United Kingdom consumer price index (absolute), 200610 104
Table 52: United Kingdom exchange rate, 200610 104
Table 53: United States advertising industry value: $ million, 200610 106
Table 54: United States advertising industry segmentation I:% share, by value, 2010 107
Table 55: United States advertising industry segmentation II: % share, by value, 2010 108
Table 56: United States advertising industry value forecast: $ million, 201015 115
Table 57: United States size of population (million), 200610 116
Table 58: United States gdp (constant 2000 prices, $ billion), 200610 116
Table 59: United States gdp (current prices, $ billion), 200610 116
Table 60: United States inflation, 200610 117
Table 61: United States consumer price index (absolute), 200610 117
Table 62: United States exchange rate, 200610 117
Table 63: WPP Group plc: key facts 118
Table 64: WPP Group plc: key financials ($) 121
Table 65: WPP Group plc: key financials (

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