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Advertising Global Industry Almanac 2017

Published By :

MarketLine

Published Date : Apr 2017

Category :

Advertising and Marketing

No. of Pages : 410 Pages

Advertising Global Industry Almanac 2017

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the global advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key Highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The industry value reflects income of the agencies from such services.
- Any currency conversions used in the creation of this report have been calculated using constant 2016 annual average exchange rates.
- The global advertising industry generated total revenues of $98,297.5m in 2016, representing a compound annual growth rate (CAGR) of 3% between 2012 and 2016.
- As internet based adverts tend to be based on recent searches by the customer, this further assists in targeted advertisement.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $27,604.8m, equivalent to 28.1% of the industry's overall value.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market
- Leading company profiles reveal details of key advertising market players global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts

Reasons to buy

- What was the size of the global advertising market by value in 2016?
- What will be the size of the global advertising market in 2021?
- What factors are affecting the strength of competition in the global advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the global advertising market?
Table of Contents
EXECUTIVE SUMMARY
Market value
Market value forecast
Category segmentation
Geography segmentation
Introduction
What is this report about?
Who is the target reader?
How to use this report
Definitions
Global Advertising
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Advertising in Asia-Pacific
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Advertising in Europe
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Advertising in France
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Germany
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Australia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Brazil
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Canada
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in China
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in India
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Indonesia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Italy
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Japan
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Mexico
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in The Netherlands
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in North America
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Advertising in Russia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Scandinavia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Advertising in Singapore
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in South Africa
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in South Korea
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Spain
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Turkey
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in The United Kingdom
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in The United States
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Company Profiles
Leading companies
Appendix
Methodology
About MarketLine

List of Tables
Table 1: Global advertising industry value: $ million, 201216
Table 2: Global advertising industry category segmentation: $ million, 2016
Table 3: Global advertising industry geography segmentation: $ million, 2016
Table 4: Global advertising industry value forecast: $ million, 201621
Table 5: Asia-Pacific advertising industry value: $ million, 201216
Table 6: AsiaPacific advertising industry category segmentation: $ million, 2016
Table 7: AsiaPacific advertising industry geography segmentation: $ million, 2016
Table 8: Asia-Pacific advertising industry value forecast: $ million, 201621
Table 9: Europe advertising industry value: $ million, 201216
Table 10: Europe advertising industry category segmentation: $ million, 2016
Table 11: Europe advertising industry geography segmentation: $ million, 2016
Table 12: Europe advertising industry value forecast: $ million, 201621
Table 13: France advertising industry value: $ million, 201216
Table 14: France advertising industry category segmentation: $ million, 2016
Table 15: France advertising industry geography segmentation: $ million, 2016
Table 16: France advertising industry value forecast: $ million, 201621
Table 17: France size of population (million), 201216
Table 18: France gdp (constant 2005 prices, $ billion), 201216
Table 19: France gdp (current prices, $ billion), 201216
Table 20: France inflation, 201216
Table 21: France consumer price index (absolute), 201216
Table 22: France exchange rate, 201216
Table 23: Germany advertising industry value: $ million, 201216
Table 24: Germany advertising industry category segmentation: $ million, 2016
Table 25: Germany advertising industry geography segmentation: $ million, 2016
Table 26: Germany advertising industry value forecast: $ million, 201621
Table 27: Germany size of population (million), 201216
Table 28: Germany gdp (constant 2005 prices, $ billion), 201216
Table 29: Germany gdp (current prices, $ billion), 201216
Table 30: Germany inflation, 201216
Table 31: Germany consumer price index (absolute), 201216
Table 32: Germany exchange rate, 201216
Table 33: Australia advertising industry value: $ million, 201216
Table 34: Australia advertising industry category segmentation: $ million, 2016
Table 35: Australia advertising industry geography segmentation: $ million, 2016
Table 36: Australia advertising industry value forecast: $ million, 201621
Table 37: Australia size of population (million), 201216
Table 38: Australia gdp (constant 2005 prices, $ billion), 201216
Table 39: Australia gdp (current prices, $ billion), 201216
Table 40: Australia inflation, 201216
Table 41: Australia consumer price index (absolute), 201216
Table 42: Australia exchange rate, 201216
Table 43: Brazil advertising industry value: $ million, 201216
Table 44: Brazil advertising industry category segmentation: $ million, 2016
Table 45: Brazil advertising industry geography segmentation: $ million, 2016
Table 46: Brazil advertising industry value forecast: $ million, 201621
Table 47: Brazil size of population (million), 201216
Table 48: Brazil gdp (constant 2005 prices, $ billion), 201216
Table 49: Brazil gdp (current prices, $ billion), 201216
Table 50: Brazil inflation, 201216
Table 51: Brazil consumer price index (absolute), 201216
Table 52: Brazil exchange rate, 201216
Table 53: Canada advertising industry value: $ million, 201216
Table 54: Canada advertising industry category segmentation: $ million, 2016
Table 55: Canada advertising industry geography segmentation: $ million, 2016
Table 56: Canada advertising industry value forecast: $ million, 201621
Table 57: Canada size of population (million), 201216
Table 58: Canada gdp (constant 2005 prices, $ billion), 201216
Table 59: Canada gdp (current prices, $ billion), 201216
Table 60: Canada inflation, 201216
Table 61: Canada consumer price index (absolute), 201216
Table 62: Canada exchange rate, 201216
Table 63: China advertising industry value: $ million, 201216
Table 64: China advertising industry category segmentation: $ million, 2016
Table 65: China advertising industry geography segmentation: $ million, 2016
Table 66: China advertising industry value forecast: $ million, 201621
Table 67: China size of population (million), 201216
Table 68: China gdp (constant 2005 prices, $ billion), 201216
Table 69: China gdp (current prices, $ billion), 201216
Table 70: China inflation, 201216
Table 71: China consumer price index (absolute), 201216
Table 72: China exchange rate, 201216
Table 73: India advertising industry value: $ million, 201216
Table 74: India advertising industry category segmentation: $ million, 2016
Table 75: India advertising industry geography segmentation: $ million, 2016
Table 76: India advertising industry value forecast: $ million, 201621
Table 77: India size of population (million), 201216
Table 78: India gdp (constant 2005 prices, $ billion), 201216
Table 79: India gdp (current prices, $ billion), 201216
Table 80: India inflation, 201216
Table 81: India consumer price index (absolute), 201216
Table 82: India exchange rate, 201216
Table 83: Indonesia advertising industry value: $ million, 201216
Table 84: Indonesia advertising industry category segmentation: $ million, 2016
Table 85: Indonesia advertising industry geography segmentation: $ million, 2016
Table 86: Indonesia advertising industry value forecast: $ million, 201621
Table 87: Indonesia size of population (million), 201216
Table 88: Indonesia gdp (constant 2005 prices, $ billion), 201216
Table 89: Indonesia gdp (current prices, $ billion), 201216
Table 90: Indonesia inflation, 201216
Table 91: Indonesia consumer price index (absolute), 201216
Table 92: Indonesia exchange rate, 201216
Table 93: Italy advertising industry value: $ million, 201216
Table 94: Italy advertising industry category segmentation: $ million, 2016
Table 95: Italy advertising industry geography segmentation: $ million, 2016
Table 96: Italy advertising industry value forecast: $ million, 201621
Table 97: Italy size of population (million), 201216
Table 98: Italy gdp (constant 2005 prices, $ billion), 201216
Table 99: Italy gdp (current prices, $ billion), 201216
Table 100: Italy inflation, 201216
Table 101: Italy consumer price index (absolute), 201216
Table 102: Italy exchange rate, 201216
Table 103: Japan advertising industry value: $ million, 201216
Table 104: Japan advertising industry category segmentation: $ million, 2016
Table 105: Japan advertising industry geography segmentation: $ million, 2016
Table 106: Japan advertising industry value forecast: $ million, 201621
Table 107: Japan size of population (million), 201216
Table 108: Japan gdp (constant 2005 prices, $ billion), 201216
Table 109: Japan gdp (current prices, $ billion), 201216
Table 110: Japan inflation, 201216
Table 111: Japan consumer price index (absolute), 201216
Table 112: Japan exchange rate, 201216
Table 113: Mexico advertising industry value: $ million, 201216
Table 114: Mexico advertising industry category segmentation: $ million, 2016
Table 115: Mexico advertising industry geography segmentation: $ million, 2016
Table 116: Mexico advertising industry value forecast: $ million, 201621
Table 117: Mexico size of population (million), 201216
Table 118: Mexico gdp (constant 2005 prices, $ billion), 201216
Table 119: Mexico gdp (current prices, $ billion), 201216
Table 120: Mexico inflation, 201216
Table 121: Mexico consumer price index (absolute), 201216
Table 122: Mexico exchange rate, 201216
Table 123: Netherlands advertising industry value: $ million, 201216
Table 124: Netherlands advertising industry category segmentation: $ million, 2016
Table 125: Netherlands advertising industry geography segmentation: $ million, 2016
Table 126: Netherlands advertising industry value forecast: $ million, 201621
Table 127: Netherlands size of population (million), 201216
Table 128: Netherlands gdp (constant 2005 prices, $ billion), 201216
Table 129: Netherlands gdp (current prices, $ billion), 201216
Table 130: Netherlands inflation, 201216
Table 131: Netherlands consumer price index (absolute), 201216
Table 132: Netherlands exchange rate, 201216
Table 133: North America advertising industry value: $ million, 201216
Table 134: North America advertising industry category segmentation: $ million, 2016
Table 135: North America advertising industry geography segmentation: $ million, 2016
Table 136: North America advertising industry value forecast: $ million, 201621
Table 137: Russia advertising industry value: $ million, 201216
Table 138: Russia advertising industry category segmentation: $ million, 2016
Table 139: Russia advertising industry geography segmentation: $ million, 2016
Table 140: Russia advertising industry value forecast: $ million, 201621
Table 141: Russia size of population (million), 201216
Table 142: Russia gdp (constant 2005 prices, $ billion), 201216
Table 143: Russia gdp (current prices, $ billion), 201216
Table 144: Russia inflation, 201216
Table 145: Russia consumer price index (absolute), 201216
Table 146: Russia exchange rate, 201216
Table 147: Scandinavia advertising industry value: $ million, 201216
Table 148: Scandinavia advertising industry category segmentation: $ million, 2016
Table 149: Scandinavia advertising industry geography segmentation: $ million, 2016
Table 150: Scandinavia advertising industry value forecast: $ million, 201621
Table 151: Singapore advertising industry value: $ million, 201216
Table 152: Singapore advertising industry category segmentation: $ million, 2016
Table 153: Singapore advertising industry geography segmentation: $ million, 2016
Table 154: Singapore advertising industry value forecast: $ million, 201621
Table 155: Singapore size of population (million), 201216
Table 156: Singapore gdp (constant 2005 prices, $ billion), 201216
Table 157: Singapore gdp (current prices, $ billion), 201216
Table 158: Singapore inflation, 201216
Table 159: Singapore consumer price index (absolute), 201216
Table 160: Singapore exchange rate, 201216
Table 161: South Africa advertising industry value: $ million, 201216
Table 162: South Africa advertising industry category segmentation: $ million, 2016
Table 163: South Africa advertising industry geography segmentation: $ million, 2016
Table 164: South Africa advertising industry value forecast: $ million, 201621
Table 165: South Africa size of population (million), 201216
Table 166: South Africa gdp (constant 2005 prices, $ billion), 201216
Table 167: South Africa gdp (current prices, $ billion), 201216
Table 168: South Africa inflation, 201216
Table 169: South Africa consumer price index (absolute), 201216
Table 170: South Africa exchange rate, 201216
Table 171: South Korea advertising industry value: $ million, 201216
Table 172: South Korea advertising industry category segmentation: $ million, 2016
Table 173: South Korea advertising industry geography segmentation: $ million, 2016
Table 174: South Korea advertising industry value forecast: $ million, 201621
Table 175: South Korea size of population (million), 201216
Table 176: South Korea gdp (constant 2005 prices, $ billion), 201216
Table 177: South Korea gdp (current prices, $ billion), 201216
Table 178: South Korea inflation, 201216
Table 179: South Korea consumer price index (absolute), 201216
Table 180: South Korea exchange rate, 201216
Table 181: Spain advertising industry value: $ million, 201216
Table 182: Spain advertising industry category segmentation: $ million, 2016
Table 183: Spain advertising industry geography segmentation: $ million, 2016
Table 184: Spain advertising industry value forecast: $ million, 201621
Table 185: Spain size of population (million), 201216
Table 186: Spain gdp (constant 2005 prices, $ billion), 201216
Table 187: Spain gdp (current prices, $ billion), 201216
Table 188: Spain inflation, 201216
Table 189: Spain consumer price index (absolute), 201216
Table 190: Spain exchange rate, 201216
Table 191: Turkey advertising industry value: $ million, 201216
Table 192: Turkey advertising industry category segmentation: $ million, 2016
Table 193: Turkey advertising industry geography segmentation: $ million, 2016
Table 194: Turkey advertising industry value forecast: $ million, 201621
Table 195: Turkey size of population (million), 201216
Table 196: Turkey gdp (constant 2005 prices, $ billion), 201216
Table 197: Turkey gdp (current prices, $ billion), 201216
Table 198: Turkey inflation, 201216
Table 199: Turkey consumer price index (absolute), 201216
Table 200: Turkey exchange rate, 201216
Table 201: United Kingdom advertising industry value: $ million, 201216
Table 202: United Kingdom advertising industry category segmentation: $ million, 2016
Table 203: United Kingdom advertising industry geography segmentation: $ million, 2016
Table 204: United Kingdom advertising industry value forecast: $ million, 201621
Table 205: United Kingdom size of population (million), 201216
Table 206: United Kingdom gdp (constant 2005 prices, $ billion), 201216
Table 207: United Kingdom gdp (current prices, $ billion), 201216
Table 208: United Kingdom inflation, 201216
Table 209: United Kingdom consumer price index (absolute), 201216
Table 210: United Kingdom exchange rate, 201216
Table 211: United States advertising industry value: $ million, 201216
Table 212: United States advertising industry category segmentation: $ million, 2016
Table 213: United States advertising industry geography segmentation: $ million, 2016
Table 214: United States advertising industry value forecast: $ million, 201621
Table 215: United States size of population (million), 201216
Table 216: United States gdp (constant 2005 prices, $ billion), 201216
Table 217: United States gdp (current prices, $ billion), 201216
Table 218: United States inflation, 201216
Table 219: United States consumer price index (absolute), 201216
Table 220: United States exchange rate, 201215
Table 221: The Interpublic Group of Companies, Inc.: key facts
Table 222: The Interpublic Group of Companies, Inc.: key financials ($)
Table 223: The Interpublic Group of Companies, Inc.: key financial ratios
Table 224: Omnicom Group, Inc.: key facts
Table 225: Omnicom Group, Inc.: key financials ($)
Table 226: Omnicom Group, Inc.: key financial ratios
Table 227: Publicis Groupe SA: key facts
Table 228: Publicis Groupe SA: key financials ($)
Table 229: Publicis Groupe SA: key financials ()
Table 230: Publicis Groupe SA: key financial ratios
Table 231: WPP plc: key facts
Table 232: WPP plc: key financials ($)
Table 233: WPP plc: key financials ()
Table 234: WPP plc: key financial ratios
Table 235: Dentsu, Inc.: key facts
Table 236: Dentsu, Inc.: key financials ($)
Table 237: Dentsu, Inc.: key financials ()
Table 238: Dentsu, Inc.: key financial ratios
Table 239: Hakuhodo DY Holdings Inc.: key facts
Table 240: Hakuhodo DY Holdings Inc.: key financials ($)
Table 241: Hakuhodo DY Holdings Inc.: key financials ()
Table 242: Hakuhodo DY Holdings Inc.: key financial ratios
Table 243: Havas SA: key facts
Table 244: Havas SA: key financials ($)
Table 245: Havas SA: key financials ()
Table 246: Havas SA: key financial ratios
Table 247: PT Fortune Indonesia Tbk: key facts
Table 248: PT Fortune Indonesia Tbk: key financials ($)
Table 249: PT Fortune Indonesia Tbk: key financials (IDR)
Table 250: PT Fortune Indonesia Tbk: key financial ratios
Table 251: Asatsu-DK Inc.: key facts
Table 252: Asatsu-DK Inc.: key financials ($)
Table 253: Asatsu-DK Inc.: key financials ()
Table 254: Asatsu-DK Inc.: key financial ratios
Table 255: Cheil Worldwide Inc: key facts
Table 256: Cheil Worldwide Inc: key financials ($)
Table 257: Cheil Worldwide Inc: key financials (KRW)
Table 258: Cheil Worldwide Inc: key financial ratios
Table 259: GIIR Corporation: key facts
Table 260: GIIR Corporation: key financials ($)
Table 261: GIIR Corporation: key financials (KRW)
Table 262: GIIR Corporation: key financial ratios
Table 263: Innocean Worldwide: key facts
Table 264: Lotte Group: key facts

List of Figures
Figure 1: Global advertising industry value: $ million, 201216
Figure 2: Global advertising industry category segmentation: % share, by value, 2016
Figure 3: Global advertising industry geography segmentation: % share, by value, 2016
Figure 4: Global advertising industry value forecast: $ million, 201621
Figure 5: Forces driving competition in the global advertising industry, 2016
Figure 6: Drivers of buyer power in the global advertising industry, 2016
Figure 7: Drivers of supplier power in the global advertising industry, 2016
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2016
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2016
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2016
Figure 11: Asia-Pacific advertising industry value: $ million, 201216
Figure 12: AsiaPacific advertising industry category segmentation: % share, by value, 2016
Figure 13: AsiaPacific advertising industry geography segmentation: % share, by value, 2016
Figure 14: Asia-Pacific advertising industry value forecast: $ million, 201621
Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2016
Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2016
Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2016
Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2016
Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2016
Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2016
Figure 21: Europe advertising industry value: $ million, 201216
Figure 22: Europe advertising industry category segmentation: % share, by value, 2016
Figure 23: Europe advertising industry geography segmentation: % share, by value, 2016
Figure 24: Europe advertising industry value forecast: $ million, 201621
Figure 25: Forces driving competition in the advertising industry in Europe, 2016
Figure 26: Drivers of buyer power in the advertising industry in Europe, 2016
Figure 27: Drivers of supplier power in the advertising industry in Europe, 2016
Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2016
Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2016
Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2016
Figure 31: France advertising industry value: $ million, 201216
Figure 32: France advertising industry category segmentation: % share, by value, 2016
Figure 33: France advertising industry geography segmentation: % share, by value, 2016
Figure 34: France advertising industry value forecast: $ million, 201621
Figure 35: Forces driving competition in the advertising industry in France, 2016
Figure 36: Drivers of buyer power in the advertising industry in France, 2016
Figure 37: Drivers of supplier power in the advertising industry in France, 2016
Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2016
Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2016
Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2016
Figure 41: Germany advertising industry value: $ million, 201216
Figure 42: Germany advertising industry category segmentation: % share, by value, 2016
Figure 43: Germany advertising industry geography segmentation: % share, by value, 2016
Figure 44: Germany advertising industry value forecast: $ million, 201621
Figure 45: Forces driving competition in the advertising industry in Germany, 2016
Figure 46: Drivers of buyer power in the advertising industry in Germany, 2016
Figure 47: Drivers of supplier power in the advertising industry in Germany, 2016
Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2016
Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2016
Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2016
Figure 51: Australia advertising industry value: $ million, 201216
Figure 52: Australia advertising industry category segmentation: % share, by value, 2016
Figure 53: Australia advertising industry geography segmentation: % share, by value, 2016
Figure 54: Australia advertising industry value forecast: $ million, 201621
Figure 55: Forces driving competition in the advertising industry in Australia, 2016
Figure 56: Drivers of buyer power in the advertising industry in Australia, 2016
Figure 57: Drivers of supplier power in the advertising industry in Australia, 2016
Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2016
Figure 59: Factors influencing the threat of substitutes in the advertising industry in Australia, 2016
Figure 60: Drivers of degree of rivalry in the advertising industry in Australia, 2016
Figure 61: Brazil advertising industry value: $ million, 201216
Figure 62: Brazil advertising industry category segmentation: % share, by value, 2016
Figure 63: Brazil advertising industry geography segmentation: % share, by value, 2016
Figure 64: Brazil advertising industry value forecast: $ million, 201621
Figure 65: Forces driving competition in the advertising industry in Brazil, 2016
Figure 66: Drivers of buyer power in the advertising industry in Brazil, 2016
Figure 67: Drivers of supplier power in the advertising industry in Brazil, 2016
Figure 68: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2016
Figure 69: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2016
Figure 70: Drivers of degree of rivalry in the advertising industry in Brazil, 2016
Figure 71: Canada advertising industry value: $ million, 201216
Figure 72: Canada advertising industry category segmentation: % share, by value, 2016
Figure 73: Canada advertising industry geography segmentation: % share, by value, 2016
Figure 74: Canada advertising industry value forecast: $ million, 201621
Figure 75: Forces driving competition in the advertising industry in Canada, 2016
Figure 76: Drivers of buyer power in the advertising industry in Canada, 2016
Figure 77: Drivers of supplier power in the advertising industry in Canada, 2016
Figure 78: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2016
Figure 79: Factors influencing the threat of substitutes in the advertising industry in Canada, 2016
Figure 80: Drivers of degree of rivalry in the advertising industry in Canada, 2016
Figure 81: China advertising industry value: $ million, 201216
Figure 82: China advertising industry category segmentation: % share, by value, 2016
Figure 83: China advertising industry geography segmentation: % share, by value, 2016
Figure 84: China advertising industry value forecast: $ million, 201621
Figure 85: Forces driving competition in the advertising industry in China, 2016
Figure 86: Drivers of buyer power in the advertising industry in China, 2016
Figure 87: Drivers of supplier power in the advertising industry in China, 2016
Figure 88: Factors influencing the likelihood of new entrants in the advertising industry in China, 2016
Figure 89: Factors influencing the threat of substitutes in the advertising industry in China, 2016
Figure 90: Drivers of degree of rivalry in the advertising industry in China, 2016
Figure 91: India advertising industry value: $ million, 201216
Figure 92: India advertising industry category segmentation: % share, by value, 2016
Figure 93: India advertising industry geography segmentation: % share, by value, 2016
Figure 94: India advertising industry value forecast: $ million, 201621
Figure 95: Forces driving competition in the advertising industry in India, 2016
Figure 96: Drivers of buyer power in the advertising industry in India, 2016
Figure 97: Drivers of supplier power in the advertising industry in India, 2016
Figure 98: Factors influencing the likelihood of new entrants in the advertising industry in India, 2016
Figure 99: Factors influencing the threat of substitutes in the advertising industry in India, 2016
Figure 100: Drivers of degree of rivalry in the advertising industry in India, 2016
Figure 101: Indonesia advertising industry value: $ million, 201216
Figure 102: Indonesia advertising industry category segmentation: % share, by value, 2016
Figure 103: Indonesia advertising industry geography segmentation: % share, by value, 2016
Figure 104: Indonesia advertising industry value forecast: $ million, 201621
Figure 105: Forces driving competition in the advertising industry in Indonesia, 2016
Figure 106: Drivers of buyer power in the advertising industry in Indonesia, 2016
Figure 107: Drivers of supplier power in the advertising industry in Indonesia, 2016
Figure 108: Factors influencing the likelihood of new entrants in the advertising industry in Indonesia, 2016
Figure 109: Factors influencing the threat of substitutes in the advertising industry in Indonesia, 2016
Figure 110: Drivers of degree of rivalry in the advertising industry in Indonesia, 2016
Figure 111: Italy advertising industry value: $ million, 201216
Figure 112: Italy advertising industry category segmentation: % share, by value, 2016
Figure 113: Italy advertising industry geography segmentation: % share, by value, 2016
Figure 114: Italy advertising industry value forecast: $ million, 201621
Figure 115: Forces driving competition in the advertising industry in Italy, 2016
Figure 116: Drivers of buyer power in the advertising industry in Italy, 2016
Figure 117: Drivers of supplier power in the advertising industry in Italy, 2016
Figure 118: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2016
Figure 119: Factors influencing the threat of substitutes in the advertising industry in Italy, 2016
Figure 120: Drivers of degree of rivalry in the advertising industry in Italy, 2016
Figure 121: Japan advertising industry value: $ million, 201216
Figure 122: Japan advertising industry category segmentation: % share, by value, 2016
Figure 123: Japan advertising industry geography segmentation: % share, by value, 2016
Figure 124: Japan advertising industry value forecast: $ million, 201621
Figure 125: Forces driving competition in the advertising industry in Japan, 2016
Figure 126: Drivers of buyer power in the advertising industry in Japan, 2016
Figure 127: Drivers of supplier power in the advertising industry in Japan, 2016
Figure 128: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2016
Figure 129: Factors influencing the threat of substitutes in the advertising industry in Japan, 2016
Figure 130: Drivers of degree of rivalry in the advertising industry in Japan, 2016
Figure 131: Mexico advertising industry value: $ million, 201216
Figure 132: Mexico advertising industry category segmentation: % share, by value, 2016
Figure 133: Mexico advertising industry geography segmentation: % share, by value, 2016
Figure 134: Mexico advertising industry value forecast: $ million, 201621
Figure 135: Forces driving competition in the advertising industry in Mexico, 2016
Figure 136: Drivers of buyer power in the advertising industry in Mexico, 2016
Figure 137: Drivers of supplier power in the advertising industry in Mexico, 2016
Figure 138: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2016
Figure 139: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2016
Figure 140: Drivers of degree of rivalry in the advertising industry in Mexico, 2016
Figure 141: Netherlands advertising industry value: $ million, 201216
Figure 142: Netherlands advertising industry category segmentation: % share, by value, 2016
Figure 143: Netherlands advertising

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