ResearchMoz

Advanced Analytics in the Social Gaming Industry 2012

Technavio
Published Date » 2013-03-11
No. Of Pages » 30

Advanced gaming analytics help social gaming companies improve their understanding of game-related data and use this understanding to gain insights into consumer behavior. These insights also help companies deal with a varied range of areas that have significant potential to enhance gaming success. They also provide companies with a better understanding about why users quit a certain game, and help them find other players that are likely to abandon the game. Using these insights, gaming companies can develop retention strategies before players quit their game, and this in turn optimizes ad-generated interaction and in-game virtual goods sales.

TechNavio's analysts expect the Advanced Analytics segment in the Social Gaming industry to grow rapidly over the period 2012-2016. The growth of the Advanced Analytics segment is driven by many factors. One of the major drivers is the need for enterprises to optimize consumer relationships. Advanced analytics provides an insight into the purchasing-related demand for various products. This insight is then used by marketers to formulate marketing strategies for greater sales visibility of their products and also to encourage increased consumer satisfaction.

Despite the presence of strong drivers, the growth of the Advanced Analytics segment is curtailed by some serious challenges. The high cost of implementation and lack of awareness are two of the major challenges confronting this market.

However, the Advanced Analytics segment shows immense potential to grow, and it is expected to grow rapidly in the near future because of the presence of certain positive trends in the Global Social Gaming market. Both large and small gaming enterprises are experiencing the benefits of using social network platforms. The Global Social Gaming market is expected to grow at a CAGR of 15.96 percent during the period 2012-2016.

The Advanced Analytics segment in the Social Gaming industry is highly fragmented with many small vendors providing gamification tools. However, the market is expected to witness vendor consolidation in the near future as a result of the increasing acquisition of niche vendors by large vendors. Vendors in this market are expecting a high growth rate and hence many investors are funding them. This funding is likely to continue in the near future and this will enhance the attractiveness of the market.

The key vendors dominating this space are Kontagent Inc., Flurry Inc., Mixpanel Inc., Claritics Inc., Vertica Systems Inc., and Totango Ltd.

TechNavio's report, Advanced Analytics in the Social Gaming industry, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it covers the Global Gamification market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key questions answered in this report:

  • What will the market size be in 2016 and what will the growth rate be?
  • Who are the key industries adopting gamification?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of each of these key vendors?
Table of Contents: 

1. Introduction

2. Changing Dynamics of the Social Gaming Industry
Overview
Revenue Segmentation
Geographical Segmentation

3. Adoption of Analytics in Social Gaming

4. Emergence of Advanced Analytics in Social Gaming

5. Emerging Opportunities and Demand for Advanced Analytics in Social Gaming

6. Competitive Landscape
6.1 Kontagent Inc.
Business Overview
Key Information
6.2 Flurry Inc.
Business Overview
Key Information
6.3 Mixpanel Inc.
Business Overview
Key Information
6.4 Claritics Inc.
Business Overview
Key Information
6.5 Vertica Systems Inc.
Business Overview
Key Information
6.6 Totango Ltd.
Business Overview

Key Information

List of Tables

NA

List of Figures

NA

Upcoming Reports:

Angina Pectoris Market - Global Industry Size, Market Share, Trends, Analysis And Forecasts 2012 - 2018
By - Transparency Market Research
Angina pectoris market is expected to grow at the CAGR of 3.5% and reach the value of $12,707.4 million by the year 2018. This growth is primarily driven by the increase in number of patients undergoing treatment for angina pectoris and likely approval of new therapies like varespladib and Generx that are in late stage of clinical development. If approved, these products are expected to contribute in the growth of angina pectoris industry as they will be marketed at premium price by their inventor companies. Innovative mechanism of action of these products will lead to...
Hemostats (Tissue Sealants, Tissue Adhesives And Adhesion Prevention Products) Market - Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013-2019
By - Transparency Market Research
Hemostat is a surgical tool used to control bleeding during surgery. Hemostats are applied by the means of tissue sealants and tissue adhesion agents. Tissue sealants and adhesives are mainly classified into two types namely, physical agents and biological substrates. Tissue sealants, tissue adhesives and adhesion prevention products are rapidly replacing conventional sutures for wound and incision closure. Advantages of tissue sealants, tissue adhesives and adhesion prevention products over conventional suture involve minimal invasive application, improve visualization, reduced operating...
World Harmonic Filter Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019
By - Transparency Market Research
Harmonic filters are widely used in host of applications in electrical industry. Key applications of the harmonic filters include backup power generation systems such as uninterrupted power supplies (UPS), welding, variable speed drivers (VSD) and motors and furnaces. Harmonic filters are also used in steel, petrochemicals, paper and textile manufacturing plants. Strong demand from semiconductor device is expected to drive market growth of harmonic filters industry during the forecast period. Growing significance of power quality and need to increase energy efficiency has triggered the...

Research Assistance

We will be happy to help you find what you need.
Please call us or write us:

866-997-4948 (Us-Canada Toll Free)
Tel: +1-518-618-1030
Email: sales@researchmoz.us
Select License type:

Share this report

Related News

Microsoft to Complete Nokia Purchase by April 25
Apr 23, 2014  
The Microsoft-Nokia deal that made headlines when it was announced is finally on its way to being completed. This proves that even the most complex deals do culminate with time. This week, Microsoft announced that it would complete the purchase of a major part of Nokia’s hardware assets by Friday. The much discussed deal-though on the brink of completion-has witnessed some adjustments...
Top End Stereo Systems Maker Harman Targets Chinese Auto Market
Apr 22, 2014  
Harman, the U.S.-based audio company that is best known as the provider of automobile stereos for top-end car models such as Mercedes-Benz, BMW and Ferrari, has said that it has signed agreements with two leading Chinese automakers—Chang’An and Geely. The company, that is associated with premium infotainment systems for leading auto makers, said that these new contracts...
Scientists Identify Cure for Dengue
Apr 18, 2014  
In a breakthrough discovery that can change the way dengue is treated, scientists have identified a drug target for the deadly dengue viruses. This discovery may help pave the way for discovery of vaccines that can cure this condition that affects nearly 390 million people throughout the world each year.  Scientists have used a new technique for this discovery to show that a region...
India is Facing a Cancer Crisis
Apr 15, 2014  
India is currently facing a cancer crisis – reports a recent research carried out at the King’s college London, in collaboration with the Tata Memorial Cancer Centre, Mumbai.  The reasons estimated for this crisis comprise of increasing rates of smoking, unequal access to proper treatment and belated diagnosis.  Every year, India witnesses around one...
Microparticle Tags to Check Counterfeit Goods Invented
Apr 14, 2014  
Researchers from the Massachusetts Institute of Technology have invented a new set of microparticles that can easily be read by smartphones and establish the authenticity of currency, electronic items and luxury goods.  This strategy is among those countless measures taken by big brands and companies to label their legitimate products in order to stop illegal copies of the...