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Advanced Analytics in the Social Gaming Industry 2012

Technavio
Published Date » 2013-03-11
No. Of Pages » 30
   
 Advanced gaming analytics help social gaming  companies improve their understanding of game-related data and use this  understanding to gain insights into consumer behavior. These insights  also help companies deal with a varied range of areas that have  significant potential to enhance gaming success. They also provide  companies with a better understanding about why users quit a certain  game, and help them find other players that are likely to abandon the  game. Using these insights, gaming companies can develop retention  strategies before players quit their game, and this in turn optimizes  ad-generated interaction and in-game virtual goods sales. 
 
 
 TechNavio's analysts expect the Advanced Analytics segment in the  Social Gaming industry to grow rapidly over the period...
Table of Contents: 

1. Introduction

2. Changing Dynamics of the Social Gaming Industry
Overview
Revenue Segmentation
Geographical Segmentation

3. Adoption of Analytics in Social Gaming

4. Emergence of Advanced Analytics in Social Gaming

5. Emerging Opportunities and Demand for Advanced Analytics in Social Gaming

6. Competitive Landscape
6.1 Kontagent Inc.
Business Overview
Key Information
6.2 Flurry Inc.
Business Overview
Key Information
6.3 Mixpanel Inc.
Business Overview
Key Information
6.4 Claritics Inc.
Business Overview
Key Information
6.5 Vertica Systems Inc.
Business Overview
Key Information
6.6 Totango Ltd.
Business Overview

Key Information

List of Tables

NA

List of Figures

NA

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