TechNavio's analysts expect the Advanced Analytics segment in the Social Gaming industry to grow rapidly over the period 2012-2016. The growth of the Advanced Analytics segment is driven by many factors. One of the major drivers is the need for enterprises to optimize consumer relationships. Advanced analytics provides an insight into the purchasing-related demand for various products. This insight is then used by marketers to formulate marketing strategies for greater sales visibility of their products and also to encourage increased consumer satisfaction.
Despite the presence of strong drivers, the growth of the Advanced Analytics segment is curtailed by some serious challenges. The high cost of implementation and lack of awareness are two of the major challenges confronting this market.
However, the Advanced Analytics segment shows immense potential to grow, and it is expected to grow rapidly in the near future because of the presence of certain positive trends in the Global Social Gaming market. Both large and small gaming enterprises are experiencing the benefits of using social network platforms. The Global Social Gaming market is expected to grow at a CAGR of 15.96 percent during the period 2012-2016.
The Advanced Analytics segment in the Social Gaming industry is highly fragmented with many small vendors providing gamification tools. However, the market is expected to witness vendor consolidation in the near future as a result of the increasing acquisition of niche vendors by large vendors. Vendors in this market are expecting a high growth rate and hence many investors are funding them. This funding is likely to continue in the near future and this will enhance the attractiveness of the market.
The key vendors dominating this space are Kontagent Inc., Flurry Inc., Mixpanel Inc., Claritics Inc., Vertica Systems Inc., and Totango Ltd.
TechNavio's report, Advanced Analytics in the Social Gaming industry, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it covers the Global Gamification market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key questions answered in this report:
Make an enquiry before buying this Report
Please fill the enquiry form below.
Data storage device is a computing hardware that is used to store, port and extract data files and objects. Data storage devices are one of the core components of a computing device. It works as a storage medium which can be attached to a computer or a server, internally or externally. They are available in different form factors such as hard disk drives (HDD) and Solid State Drives (SSD), memory cards, floppy disks, optical disk drives (Compac...
Flash card or memory card and USB flash drives are electronic data storage devices with a flash memory, usually used to store digital information. Need for development of these devices emerges by the growing need for a compact and easy to maintain storage device. Earlier floppy disk and CDs were used for data storage but as they were prone to damages and the stored information posses the risk of being permanently getting eroded, this led ...
Debit card users are increasing in number as compared to credit card users. Use of debit card allows the consumers to save money for future use as they know how much money they have and how much money they have to spend. This trend leads to the growth of merchant paid reward programs. Credit cards do not give customers this privilege as they pay later for whatever they have purchased. Merchant-paid programs persuade customers to use the...