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Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages

Published By :

Canadean

Published Date : Apr 2016

Category :

Beverages

No. of Pages : 24 Pages

Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined by Canadean as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks.

Key Findings

  • Moderation & Avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers.
  • 59% of global drinkers ensure they do not drink too much alcohol in general and half are concerned about the long-term health impact of drinking too much alcohol.
  • The concept of craft sodas has mainstream appeal. 
  • 56% of consumers globally would like to see more ""craft"" style non-alcoholic beverages.

Synopsis

""Adultifying Soft Drinks"" explores opportunities to meet rising adult demand for non-alcoholic beverages.  It outlines consumer motivations for purchasing adult soft drinks and key innovation trends in adult soft drinks along three pillars – formulation, positioning, and packaging. 

Your key questions answered:

  •  What are adult soft drinks? What are the key consumer motivations driving demand for adult soft drinks? 
  • What are the innovation opportunities in adult soft drinks? 
  • Which consumer trends are influencing innovation opportunities in adult soft drinks? 
  • What TrendSights trends do these innovation opportunities align with?

Reasons To Buy

  • Explore innovation opportunities in adult soft drinks along three parameters – formulation, positioning, and packaging.
  • Understand the key motivators driving demand for adult soft drinks.
  • Discover the best in-class innovation examples of adult soft drinks from around the world.

Table of Contents

1. Introduction

2. Trend Opportunities

Formulation
Promotion
Packaging

3. Conclusions

4. Appendix

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