Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined by Canadean as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks.
""Adultifying Soft Drinks"" explores opportunities to meet rising adult demand for non-alcoholic beverages. It outlines consumer motivations for purchasing adult soft drinks and key innovation trends in adult soft drinks along three pillars – formulation, positioning, and packaging.
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The Soup market in Israel is forecast to register higher growth in both value and volume terms during 2014-2019 when compared to 2009-2014. Dried Soup (mixes) is the leading category by volume sales and is expected to gain maximum market share in value terms during 2014-2019. Hypermarkets & Supermarkets is the leading distribution channel in Israel’s Food market. Flexible packaging is the most widely used packaging material and Prize of...