China is currently the largest beer market by volume globally and is expected to also become the largest beer market in the world by sales value by 2017. In 2014 the Chinese beer market's was worth 486 billion yuan as compared with 291 billion yuan in 2010. In 2015, China consumed double the amount of beer than Americans (18 billion litres). It is projected that premium beers will account for over a third of the USD 80 billion Chinese beer market by the end of the decade. Key drivers include the fast increasing disposable income coupled with the growing drinking age population in the country and rising affinity for premium beers.
By 2017, the country's beer market is projected to grow by 45%moving ahead of the United States which is currently the world's largest beer market in terms of value. At present there are five key beer groups which together form 80% of China's beer market. There groups are Carlsberg China, China Resources Snow Breweries, Anheuser-Bush InBev, Tsingtao Brewery, and Beijing Yangjin Beer.Going forward, winning strategies in the Chinese beer market will see players strengthening their brand positioning, new products launch, and distribution and cost control.
Why should the report be purchased?
The report ""A study of China's Beer Market 2015” highlights key dynamics ofthe global and China's beer market. The growing opportunity in the sector has been investigated. The initiatives and performance of key players including China Resources, Tsingtao Brewery Co., Ltd., Anheuser-Busch InBev, Beijing Yanjing Brewery and Carlsberg along have also been examined. The report contains latest industry stakeholder’sopinions.
Research methodology and delivery time
Smart Research Insights has conducted in depth secondary research to arrive at key insights. Data collected from key public industry sources and publications has been scanned and analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.
The report is available as single-site single-user license. The delivery time for the electronic version of the report is 3 business days as each copy undergoes thorough quality check and is updated with the most recent information available. The dispatch time for hard copies is approximately 4 business days, as each hard copy is custom printed for the client
About Smart Research Insights (SRI)
SRI is a research organization specializing in industry research reports and custom research. Our team of dedicated researchers with rich experience across industry segments focuses on delivering high quality analysis. Undertaking in-depth secondary research we arrive at key insights, which are supported by data that has been analyzed impartially to present a clear picture of the industry. All recent developments and industry opinions which impact the sector dynamics are captured and used to support the research hypothesis.
Table of Content
1. Analyst Opinion
2. Global Beer Market Overview
2.2 Performance& Market Statistics
2.3 Emerging Trends
3. China Beer Market
3.2 Performance & Market Statistics
3.3 Market Drivers &Emerging Trends
3.4 Competitive Landscape
3.4.1 China Resources
3.4.2 Tsingtao Brewery Co.,Ltd.
3.4.3 Anheuser-Busch InBev
3.4.4 Beijing Yanjing Brewery
3.5 Outlook and Opportunities
4. List of Charts & Graphs
4.1 Global Beer Market Player Wise Market Share (2014, %)
4.2 Global Beer Production (2004-2014, billion hectoliters)
4.3 Global Beer Production by Region (2014, %)
4.4 Global per capita Beer Consumption by leading countries (2014, liters)
4.5 Global Brand Value of top 10 beer brands in 2014 (million US dollars)
4.6 Beer Consumption in China (2011 & 2016E, billion liters)
4.7 China Per Capita Beer Consumption (2013, litres per person)
4.8 China Beer Output (2012-2014, million litres)
4.9 China Beer Export Volume (2009-2014, million liters)
4.10 China Beer Sale by Companies (2013, billion liters)
4.11 China Beer Sale by Brands (2013, billion liters)
4.12 China Beer Sales Volume (2011-2015, billion liters)
5. Research Methodology
6. About Smart Research Insights
1. Global Beer Market Player Wise Market Share (2014, %)
2. Global Beer Production (2004-2014, billion hectoliters)
3. Global Beer Production by Region (2014, %)
4. Global per capita Beer Consumption by leading countries (2014, liters)
5. Global Brand Value of top 10 beer brands in 2014 (million US dollars)
6. Beer Consumption in China (2011 & 2016E, billion liters)
7. China Per Capita Beer Consumption (2013, litres per person)
8. China Beer Output (2012-2014, million litres)
9. China Beer Export Volume (2009-2014, million liters)
10. China Beer Sale by Companies (2013, billion liters)
11. China Beer Sale by Brands (2013, billion liters)
12. China Beer Sales Volume (2011-2015, billion liters)
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Beer, an alcoholic beverage, is made through the process of fermentation and brewing of starch from malted barley. This industry involves production, distribution and sale of beer in the market. The beer market consists of retail sales of bitters, ales and stouts. It is categorized into four categories - low/no alcohol beers, premium lager, specialty beers and standard lager. This market is valued according to the retail selling ...