ResearchMoz

2020 Foresight Report: Retail Bank Loyalty Programs

Timetric
Published Date » 2013-06-28
No. Of Pages » 45
   
  Synopsis  
   
  The report provides market analysis, information and insights into retail bank loyalty programs:  
   
 
 
 Provides a global snapshot of loyalty programs adopted by retail banks in developing and developed economies in the banking industry 
 Analysis of retail bank loyalty programs trends and drivers and key operational opportunities and challenges faced 
 Detailed analysis of loyalty program product and marketing strategies globally 
 Analysis of loyalty program customer targeting and marketing strategies adopted by leading retail banks operating in various markets 
 
 
   
  Executive summary  
   
 Loyalty programs have emerged as one of the key marketing tools in the global retail banking industry. Retail banks offer a number of loyalty...
Table of contents

1 Executive Summary

2 Introduction to Retail Bank Loyalty Programs
2.1 Loyalty Programs Snapshot
2.2 Key Drivers of Loyalty Programs
2.3 Regulatory Trends and Challenges

3 Key Operational Challenges and Opportunities
3.1 Loyalty Program Design and Operational Frameworks
3.2 Multi-Channel Banking Experience
3.3 Localization and Product Differentiation
3.4 Merchant-Funded Loyalty Programs

4 Loyalty Program Product and Marketing Strategies
4.1 Loyalty Program Implementation Dynamics
4.1.1 Loyalty program framework
4.1.2 Revenue generation and cost reduction strategies
4.2 Loyalty Program Strategies through Emerging Channels
4.2.1 Social media strategies
4.2.2 Mobile strategies
4.3 Key Technology Trends and Impact Assessment on Loyalty Programs

5 Customer Targeting Strategies
5.1 Targeting Based on Income Level
5.1.1 Mass market
5.1.2 HNWIs
5.2 Targeting Based on Demographics
5.2.1 Students
5.2.2 Female customers
5.3 Targeting Based on Psychographics
5.3.1 Customer lifestyle
5.3.2 Professionals and entrepreneurs
5.3.3 Rewards based on purchasing behavior

6 Best Practices in Retail Bank Loyalty Programs
6.1 Best Practice
6.1.1 Using analytics to understand consumer behavior and offer customized loyalty programs
6.1.2 Expansion of reward programs across territories and new channels to cater new customers
6.1.3 Introduction of higher margin reward programs to improve profitability
6.1.4 Targeting young population through social media
6.2 Case Studies
6.2.1 Russian Standard Bank (RSB) benefited from an analytics platform
6.2.2 Citi teams up with Best Buy to launch a mobile-based loyalty program in the US
6.2.3 Union First Market’s loyalty program to scale-up business
6.2.4 Alpha Bank’s instant rewards through POS terminals
6.2.5 Barclays Bank’s reward program through low-cost banking channels

7 Appendix
7.1 Methodology
7.1 Contact Us
7.2 About Timetric
7.3 Disclaimer

List of Tables


Table 1: Loyalty Program Strategies Through Emerging Channels

List of Figures


Figure 1: Total Card Spending in Developed Economies (US$ Billion), 2008–2012
Figure 2: Total Card Spending in Emerging Economies (US$ Billion), 2008–2012
Figure 3: Key Growth Drivers of Loyalty Programs
Figure 4: Regulatory Trends and Developments in Retail Banking Loyalty Programs
Figure 5: Operational Challenges and Opportunities in Loyalty Programs
Figure 6: Snapshot of Changing Consumer Preferences
Figure 7: Loyal Program Framework in Multichannel Banking
Figure 8: Loyalty Program Design by Customer Segment
Figure 9: Merchant-Funded Loyalty Program Adoption by Country
Figure 10: The Merchant-Funded Loyalty Program Value Chain and the Role of the Service Provider
Figure 11: Loyalty Program Framework
Figure 12: Revenue Generation and Cost Reduction Strategies
Figure 13: Key Technological Trends and Impact Assessment on Loyalty Programs
Figure 14: Customer Targeting Strategies Framework
Figure 15: Challenges Faced and Best Practices Adopted by Retail Banks
Figure 16: Loyalty Program Offerings by RSB, 2011
Figure 17: Snapshot of Citi’s Loyalty Program Mobile Application
Figure 18: Loyalty Program Offerings by Citi in Collaboration with Best Buy, 2011
Figure 19: Total Relationship Banking Loyalty Program Offered by Union First Market Bank
Figure 20: Alpha Bank’s Loyalty Program Through POS
Figure 21: Barclays Bank’s Reward Program Through Low Cost Banking Channels, 2009

Upcoming Reports:

Nucleic Acid Aptamers (Diagnostics and Therapeutics) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 - 2018
By - Transparency Market Research
Nucleic acid aptamers are species of nucleic acid that are engineered in in vitro selection or SELEX i.e. systematic evolution of ligands by exponential enrichment. Aptamers bind different molecular targets such as proteins, nucleic acids, cells, organisms and other molecules and assist in molecular recognition of certain characters that fight antibodies. Aptamers have remarkable advantage over antibodies as they can be easily produced through chemical synthesis and can be engineered in vitro. Aptamers are commonly developed as ligands offering molecular recognition properties that...
Poland: refrigerators and freezers market
By - Williams and Marshal Strategy
This report presents a comprehensive overview of the refrigerators and freezers market in Poland and its state as of January 2014. It provides detailed analysis of the industry, its dynamics and structure. The purpose of the report is to describe the state of the refrigerators and freezers market in Poland, to present actual and retrospective information about the volumes and dynamics of production, imports, exports and consumption, the characteristics of the market for the period 2008-2012 and to build a forecast for the market development until 2018. In the same way, the report presents...
Brachytherapy Devices Market - Global Industry Size, Market Share, Trends, Analysis, And Forecasts 2012 - 2018
By - Transparency Market Research
The global brachytherapy market is expected to grow at a CAGR of 2.2% by 2017 and reach a market value of USD 301 million as a result of the increasing number of patients opting for brachytherapy. Improved efficiency, shorter time required for treatment, and cost effectiveness are some of the factors driving the growth of the brachytherapy devices market. Brachytherapy is an effective, well tolerated, and non-invasive outpatient procedure that is easily personalized depending on individual needs. Technological improvements in dose delivery, coupled with image guided techniques...

Research Assistance

We will be happy to help you find what you need.
Please call us or write us:

866-997-4948 (Us-Canada Toll Free)
Tel: +1-518-618-1030
Email: sales@researchmoz.us
Select License type:

Share this report

Related News

Ford Recalls 65,000 Fusion Models Due to Issues in Ignition Key
Nov 20, 2014  
If anything defines the world of automobiles currently, it would be recalls. It seems that a flood of automobiles has surrounded the global automobiles industry, which once represented a flourishing and highly profitable industry.  The current automobile giants ordering yet another recall is Ford Motors Co. Ford declared on Tuesday that it is recalling nearly 65,000 sedans from...
3D Printed Heart Model for Better Cardiological Treatment
Nov 20, 2014  
According to research carried out by the American Heart Association’s Scientific Sessions 2014, surgeons will be able to treat complex heart disorders in patients, with the help of a three dimensional experimental printed model of the heart. For surgical planning, most cardiac surgeons make use of two dimensional images of the heart taken by MRI, ultrasound, and X-ray. But the problem is...
Scottish Government to Inject 200 Million Pounds in the Housing Sector
Nov 19, 2014  
The construction and the housing industries of Scotland will get a major financial boost from the Scottish government in terms of additional funding worth 200 million pounds. The main rationale of such a financial boost is to stimulate the housing sector and also safeguarding employment in the construction industry. The housing minister of Scotland has requested the housing leaders to work...
Quarterly Dividend of $0.10 Declared by Tyson Foods, Inc.
Nov 19, 2014  
A quarterly dividend on November 18th was declared by Tyson Foods, reported Analyst Ratings Network.com. The shareholders of the February 27th record will be awarded a dividend of 0.10 per share on March 13th.  This represents a yield of 0.94% and a $0.40 dividend on an annualized basis. However, the ex-dividend date of this particular dividend is February 25th.  Such...
Amazon Giving Stiff Competition to Offline Retailers with Price Cuts
Nov 18, 2014  
In a bid to boost retail business across key consumer goods categories, Amazon.com Inc. has been gradually lowering its prices in order to compete with offline vendors, states the latest Bernstein Research. The Bernstein price trends analysis states that Amazon is lowering prices to “achieve scale” in categories such as personal care, consumer health, baby products, and pet...